The Impact Of Marketing On The Marketing Field - 779 Words

Over the years, there has been an absolute change in innovation in the marketing field. The first change that has been extremely significant was the development of electronic computers. John Atanasoff and Clifford Berry first invented the electronic computer in 1940. The two were graduate students at the Iowa State College. They were both trying to come up with a method to solve linear equations. In 1942, the first television advertising was recorded. A very big and important part of marketing is advertising. This was a major groundbreaking way to advertise to individual’s homes. In the 1970’s e-commerce was invented. E-commerce is the organized buying and selling of goods and services using an automated electronic transactions using the†¦show more content†¦Successes and Failures John Atanasoff and Clifford Berry’s creative and innovative idea led to many of today’s technology – including our own personal computer. The creation of electronic computer’s changed the marketers advertise and sell their products. This innovation was definitely a success in terms of creative influence. (Stansifer) Television advertising targets a very specific audience. This was a very effective way to advertising until a few years ago. Now with the ability to record shows and watch it later, a lot of television viewers are skipping through the advertisements. It is still a very successful way to advertise – however, as the technology world is improving this way to advertise might not be as effective anymore due to the ability to skip those television advertisements. The guerrilla marketing strategy changed the way companies advertise to a larger audience – this advertising style uses high energy and imagination. The main purpose of it is to take the consumer by surprise, to make them talk about something or remember the advertisement. Guerrilla marketing is extremely successful in the marketing world. Advertising agencies can target massive audiences and not break their bank account at the same time. Spam advertisement was a creative innovation, but not a very effective one – making it into a failure. It is not only annoying to consumers but it could also be potentially dangerous. Spam emails could be