The Last Remnants of Grizzly Bears

With all the new and advanced technology that is accessible today, who has time to enjoy or care about the great outdoors? Unfortunately, much of the wilderness and the animals within it are gradually fading away. There are many animals that have already been extinct and many more will soon be put on the list of extinction. In the second issue of Target Earth, Tim Stevens found in 1975, the grizzly bear was listed as a threatened species, under the Endangered Species Act. Stevens also stated, Today, the grizzly bear hangs on in the last remnants of wild places left in the U. S. –places like the Greater Yellowstone, Glacier Park, and Shelkirk Mountains of Northern Idaho. The survival of the grizzly bear depends on several factors such as: amount of food they need and amount of space they need to live. Grizzly bears have tremendous food requirements in order to survive–adult females average 300 pounds, and males around 450 pounds, stated Stevens. Furthermore, grizzly bears are opportunistic feeders thriving on roots, berries, pine nuts, insects, herbaceous vegetation, fish, small mammals, and occasionally wild ungulates and their young. With grizzly bears wide variety of provisions, they need a large area to sustain themselves. Stevens stated, a male grizzly bear will use up to a 500 square mile â€Å"home range† throughout its life. Glover and Johnson stated, a female grizzly bear will use up 11-490 square miles throughout its life. Being that the grizzly bear is a wide-ranging, slow breeding species, and as such, are very good indicators of the overall health of the ecosystems they depend upon. If the habitat is in good shape, one could assume the bear is doing rather well(Stevens, Target Earth). However, conservation biologist states, none of the current grizzly populations is large enough to sustain itself over time. Aldo Leoplod states, the most feasible way to enlarge the area available for wilderness fauna is for the wilder parts of the National Forests, which usually surround the Parks, to function as parks in respect of threatened species. Leopold goes on to state, they have not so functioned is tragically illustrated in the case of the grizzly bear. The Greater Yellowstone is isolated from other wildland ecosystems. These populations become vulnerable to inbreeding and other genetic problems, it is critical to have these grizzly bear ecosystems connected by â€Å"linkages† or â€Å"biological corridors. † Ecosystems are much larger than the designated national parks within them. At the core of the Greater Yellowstone National Park, which is 2. 2 million acres. The ecosystem is 18 million acres and includes 7 national forests, wilderness areas, national wildlife refuges and Bureau of Land Management land. Bears are not only dependent upon the National Park â€Å"core,† but also upon the surrounding lands. Scientists have long recognized that these species are dependent upon the health of the entire ecosystem(Stevens, Target Earth). The grizzly bears habitat is slowly diminishing. The Northeast part of Greater Yellowstone provides a good example of the overall cumulative effects that many activities can have on an area. This area has been one of the best and most productive regions for grizzly bears. However, the U. S. Forest Service has been steadily logging and roading many of the last non-wilderness public lands in the region. For example, in one area called the Sunlight Basin, nearly, 4,500 acres of trees have been harvested since 1986. All of this timber was in grizzly habitat. Unfortunately, more timber sales are planned for this are in the future(Stevens, Target Earth).. In addition, on our national forest lands, logging and mining companies and willing federal agencies continue the steady drumbeat of resource extraction. Logging, road building and other developments have begun to invade and alter these landscapes, reducing their ability to support grizzly bears in two critical ways: first, transforming large expanses of land into smaller patches that will be isolated from each other. If the remaining patches become separated by too great a distance, populations of grizzly bears will inevitably decline and may disappear altogether. Second, development brings humans in to the habitat of bears, which inevitably leads to more disturbance and illegal bear kills. It is this kind of scenario that is typical of the remaining 2% of grizzly habitat in the United States(Stevens, Target Earth). Furthermore, when we protect habitat for the grizzly bear, we are also protecting other non-game species, clean water, big game habitat and places for people to experience the wonder of creation. Protecting the last 2%of grizzly bear habitat in the lower 48 states is a delicate balancing act. In the 20 years since the grizzly bear was listed as a threatened species, habitat critical to its survival has been steadily eroded, through clear-cutting, excessive forest road building, oil and gas drilling and private development. Stevens states, proper balance and conservation of grizzly habitat is the key to the bears future. The grizzly bear is one of Yellowstone's most popular attractions. It is a symbol of the rugged west. At one time, populations were thought to be between 50,000 and 100,000 bears in the 1800s in North America. However, by 1900, only a few bears remained in scattered areas. In 1975, the U. S. Fish and Wildlife Service listed less than 1,000 bears remained. Today, biologist report 280-610 grizzlies inhabit the Greater Yellowstone ecosystem. This estimate comes from a study team of the Interagency Grizzly Bear Committee(Glover and Johnson). Today, there are many organizations and efforts to preserve the grizzly bears for the generations to come. One such organization is the Eastern Slopes Grizzly Bear Project. This project was initiated in 1994 to address the urgent need for scientific information about the cumulative effect of human development and activities on grizzly bears in this area. The ESGBP actively promotes the application of this information in management and conservation contexts. One of the objectives of the ESGBP is to focus on research efforts on the cumulative effects of regional land use and mortality factors on grizzly bears. Another objective is to contribute to the conservation of grizzly bear populations and their habitat in the Central Rockies Ecosystems and especially the eastern Slopes(Canadianrockies). If a plan is not devised to help promote and preserve the wildlife of the grizzly bears, it may not be long before they are taken off the Endangered Species list and placed on the extinction list. Author Edward Abbey stated, â€Å"It is my fear that if we allow the freedom of the hills and the last of the grizzly to be taken away from us, then the very idea of freedom may die with it†. And, â€Å"We must not allow our national parks and national forests to be degraded to the status of mere playgrounds†. Grizzly bears obviously need a large space for survival being their provisions range from a wide variety of nuts and berries. Also, the adult females only produce every three years due to the fact their young stay with them for two years. This is one reason why grizzly bears do not reproduce rapidly. Grizzly bears are the second slowest reproducing land mammal in North America. By keeping the grizzly bear from becoming extinct, it protects many other animals from becoming extinct as well.

The Lack Of Cultural Diversity In Small Towns

People in various parts of the world differ in certain hereditary features, including the color of their skin, the texture of their hair, their facial features, their stature, and the shape of their heads. But by the same token, the features that humans everywhere share are substantially larger and of considerably greater importance than their differences. The disparities between blacks and whites are not virtually as remarkable as between carnivores and humans. But physical distinctions, such as a handicap or race, become strengthened by societal insights, which consequently generate bigger spaces between people (Carbaugh, 1990).Most people belong to a number of groups, some voluntary, some by birth, adoption, or selection into those groups. Salient groups, the ones we consciously value, provide a source of identity. Structurally, these are microcultures or co-cultures within a macroculture. A person might identify an elderly microculture, a cowboy microculture, an Appalachian micro culture, or a volunteer association microculture. Each group exhibits some similarities to the large culture, but also some differences (Locke and Stern, 1942).Within the United States, blacks, Hispanics, Indians, Asian-Americans, and Jews have been the victims of prejudice and discrimination. Throughout much of the nations’ history, they have been confined to subordinate statuses that have not been justified by their individual abilities and talents (Frazier, 1957). The conceptual baggage we often carry with us, such as stereotypes of other racial groups, can easily blind us to the fact that, in many instancesm few significant differences exist between two people.Real cultural differences do not always exist beyond ethnicity and race, In a diverse society, we simply magnify the immediate through stereotypes (Frazier, 1957). The great merit of culture is that it permits human beings to circumvent the slowness of genetic evolution. Behavior patterns that are wired into organis ms by their genes do not allow rapid adaptation to changing conditions. In contrast, cultural change can be rapid. Indeed, some social scientists contend that cultural evolution has swamped biological evoulution as the chief source of behavior change for human beings.The functioning of the human brain is no longer rapidly prescribed by genetic programs (Locke and Stern, 1942). Instead, genes have allowed the construction of a liberated brain, one that permits a flexible repertoire of responses. The more culture human beings have acquired, the more biological capacity for culture has then evolved, leading to more culture, and so on. The fact that culture has increasingly usurped nature as the primary moving force in human development has implications for cultural unity and diversity (Locke and Stern, 1942). Cultural diversity may also be found within a society.In many modern nations, the members of some groups participate in the main culture of the society while simulatenously sharin g with one another a number of unique values, norms, traditions, and lifestyles. These distinctive cultural patterns are termed a subculture. Subcultures abound in American life, and find expression in various religious, racial, ethnic, occupational, and age groups (Locke and Stern, 1942). Generally, when we communicate with members of our own culture, we have internalized the cultural rules that govern the behavior within the context, and we are able to communicate without giving much thought to those rules.But when we are engaged in intercultural encounters, we must be aware of how our culture influences the communication context; otherwise, we may stumble upon a variety of surprises (Castro, 2003). Obviously, there are large global regions and national cultures that are structurally and organically bound together in a social system where people have developed a cultural network. Examples include what might be globally described as North American culture, Latin American culture, A frican culture, Middle Eastern culture, European culture, and Asian culture.These global differences, marked by geopolitical factors and national identity, fit into the study of culture influence on diversity (Harris and Moran, 1979). Perhaps the most distinguishing characteristic of a multicultural society, though, is the form of acculturation used. There are three processes through which disparities between the dominant culture and minority cultures can be treated (Castro, 2003). The first of these, assimilation, is a unilateral process by which minority culture members adopt the norms and values of the dominant group in the society (Harris and Moran, 1979).The second, cultural separatism, is a situation where there is little adaptation on either side. Finally, pluralism is a process by which both minority and majority culture members adopt some norms of the other group. Perhaps, the pluralistic form of acculturation is the defining feature of a multicultural society. It is only t hrough pluralism that members of any society can come to understand and truly value cultural and gender diversity (Harris and Moran, 1979). A shared cultural background makes people feel more comfortable with other people from their own culture.Many people initially may feel confused and uneasy when they deal with people of another culture. The discomfort that people often feel when they have contact with an unfamiliar culture is called culture shock. Culture shock usually passes if a person stays in a new culture long enough to understand it and get used to its ways (Lambert and Taylor, 1990). Immigrants need to cope with the cultural changes brought about by continuous firsthand contact with another culture. One of the chief characteristics of the acculturation process is that elements of the original culture can never be completely erased.An awareness of American culture along with examples of contrasting cultures contributes to the individual’s understanding of her- or hi mself as a cultural being (Chiswick, 1982). The Old Order Amish are a case in point. The Amish are a religious sect that originated in Germany and Switzerland during the reformaiton conflicts of the sixteenth century. Because of religious persecution, many Amish families live on farms, although a minority work in skilled crafts like carpentry, furniture-makingm and blacksmithing.They believe in a literal interpretation of the Bible and turn their backs on modern standards of dress, â€Å"progressive† morality, â€Å"worldly† amusement, automobiles, and higher education. Above all, the Amish value hard physical work and believe that those who do not find joy in work are somehow abnormal. Far from being ashamed of their nonconformity to worldly standards, the Amish pride themselves on being a peculiar people who separate themselves from the world (Castro, 2003).Within the American society, there exist many subcultures, or ways of life that differ from one another in many important respects. Some of these subcultures exist partly because the nation has been settled over the years by people from many different parts of the world, bringing with them their own particular customs and values. Whatever the customs and rules may be, every culture and every subculture molds the settlers accordingly (Harris and Moran, 1979). Learning how to be open and flexible helps facilitate strangers’ adaptation by enabling them to endure stressful challenges and maximize learning.Openness implies the immigrant’s willingness to accept change and exposure to new ideas (Chavez, 2001). Flexibility also means that communicatively competent immigrants develop a repertoire of interpersonal tactics. As sociologist Foster put in an analogy, â€Å"the better international negotiators are ultimately pragmatic. They are not oaks; rather they are more like willows. Unable to predict every situation, every twist and turn, even in domestic situation, they know that it i s nearly impossible to do so in a cross-cultural one† (Locke and Stern, 1942).The immigrant’s efforts at being adaptable will be greatly facilitated if he or she learns how to tolerate a degree of ambiguity while trying to analyze what role to play. The intercultural encounter is full of potential ambiguity. The ability to react to new and ambiguous situations with minimal discomfort has long been thought to be an important asset when adjusting to a new culture. If the immigrant is self-conscious, tense, and anxious when confronted with the unknown, he is apt to use his energy to alleviate his frustration instead of trying to decide how best to adapt to the person and situation (Locke and Stern, 1942).Some non-Hispanics in the United States fear that the country's rapidly growing Hispanic population will not adopt the language, customs, and viewpoint of the dominant, English-speaking culture. Some of these people fear that their way of life will be replaced by the †Å"foreign ways† of Hispanic Americans (Sanchez, 1995). Others worry that a large Spanish-speaking minority will become a permanent underclass, locked out of economic advancement by a lack of fluency in English. Many historians and sociologists discount such fears. They point to the many immigrant groups that have become part of American culture.They also note that except for recent immigrants, most Hispanic Americans can speak English (Hinkle, 1994). No society is so isolated that it does not come in contact with other societies. When contact occurs, societies borrow cultural traits from one another. As a result, cultural traits and patterns tend to spread from the society in which they originated (Chavez, 2001). It seems logical therefore that a change in an attitude, caused by new beliefs or new emotional responses, should a cause a change in behavior. Yet, the sequence of events is often exactly the opposite.In many cases, the change in behavior comes first, and this new be havior creates the change in attitude (Locke and Stern, 1942). New social situations often push the immigrants in the direction of changes in behavior, and these in turn often lead to changes in attitudes. This has been especially noticeable in recent years in the attitudes of whites toward blacks and of blacks toward whites. In general, it has been found that people who have worked with members of the other race hold more favorable attitudes, while those who have had no interracial contacts tend to feel less favorable.Undoubtedly, the explanation is that new forms of behavior have produced attitude changes (Chavez, 2001). At times, the norms, values, and lifestyles of a subculture are substantially at odds with those of the larger society and constitute a counterculture. A counterculture rejects many of the behavioral standrads and guideposts that hold in the dominant culture. The hangloose orientation found among some youth in the early 1970s had a good many countercultural overto nes.The young people questioned the legitimacy of the Establishment, rejected the hard-work ethic of their elders, turned to drugs in a search for new experiences, and dropped out of middle-class life. Controversy surrounding youthful involvement in the hangloose counterculture resurfaced in the late 1980s when Judge Douglas H, Ginsburg was compelled to withdraw as a Supreme Court nominee after it was disclosed that he had used marijuana as a youthl the debate widened when Democratic presidential contenders Senator Albert Gore, Jr. , and Bruce Babbitt admitted that they too had used marijuana in te 1960s. Delinquent gangs, Satanic cults, and the survivalist right are other illustrations of counterculture groups (Hinkle, 1994).People of one culture who move to a country where another culture dominates may give up their old ways and become part of the dominant culture. The process by which they do this is called assimilation. Through assimilation, a minority group eventually disappear s because its members lose the cultural characteristics that set them apart.Assimilation is the process through which one social and cultural group becomes part of another social and cultural group (Locke and Stern, 1942). In a diverse society, dominant groups and minority groups often approach assimilation differently. Within the United States, two views toward assimilation have dominated. One, the melting pot tradition, has seen assimilation as a process whereby peoples and cultures would fuse within the nation to produce a new people and a new civilization.The other, the Americanization tradition, has viewed American culture as an essentially finished product on the Anglo-Saxon pattern, and has insisted that immigrants promptly give up their cultural traits for those of the dominant American group (Hinkle, 1994). To sum it up, recognition of multiculturalism and cultural diversity are key to developing a climate of a healthy relationship and respect among the peoples. While racia l anxieties exist in modern society, the sundry peoples may blend merely with others of common cultural upbringing.Works Cited Carbaugh, Donal. Cultural Communication and Intercultural Contact. Lawrence Erlbaum Associates, 1990. Castro, Vanessa Smith. Acculturation and Psychological Adaptation. Greenwood Press, 2003. Chavez, Leo R. Covering Immigration: Popular Images and the Politics of the Nation. University of California Press, 2001. Chiswick, Barry R. The Gateway: U. S. Immigration Issues and Policies. American Enterprise Institute, 1982. Frazier, Franklin. Race and Culture Contacts in the Modern World. Alfred A. Knopf Publishing, 1957.Harris, Philip R.and Moran, Robert T. Managing Cultural Differences. Texas: Gulf Publishing, 1979. Hinkle, Gisela J. The Development of Modern Sociology: Its Nature and Growth in the United States. Random House, 1994. Lambert, Wallace E. and Donald M. Taylor. Coping with Cultural and Racial Diversity in Urban America. Praeger Publishers, 1990. Loc ke, Alain and Bernhard J. Stern. When Peoples Meet: A Study in Race and Culture Contacts. Progressive Education Association, 1942. Saney, Parviz. Crime and Culture in America: A Comparative Perspective. Greenwood Press, 2000.

John Grisham autobiography Essay Example | Topics and Well Written Essays - 1750 words

John Grisham autobiography - Essay Example In no way did I ever live a privileged life that would have exposed me to the beauty of writing novels. (Academy of Achievement â€Å"John Grisham†). Ever since I was a child, I would wake up at 6 or 6:30 a.m. , champing at the bit. Since my father had to wake up very early for work, my mother insisted that we all be awake along with him so that we could have breakfast together and get an early start to our day. For me, that meant heading out to the local baseball field and practicing a few hitters with the local kids. Just like any other child I fancied myself a fantastic baseball player and hoped to turn professional in the future, earning the big bucks along the way. But after my parents decided to settle down and lay down roots in Southaven, Mississippi in 1967 I came to realize that my aspirations of a pro baseball career were just that, dreams. I wasn't really athletic enough to see it become a reality. What I did concentrate on instead, thanks to the encouragement of my parents who did not get enough of a formal education, was my quest to earn a college diploma. (Famous Authors â€Å"John Grisham†) But just like any other person of college age, I wasn't exactly sure what I wanted to major in. It seemed like such a big responsibility had been placed upon my shoulders after high school and my parents could not help me find my way. So I drifted for 2 years as a college student. Drifting seemed to be the logical thing for me to do having been exposed to a drifter kind of life with my family while my parents decided where and when we would lay down roots. I was never worried that I would not finish college. I knew that I would find my major once I settled into college life. (Academy of Achievement â€Å"John Grisham†). After some time in college, I knew that i had to pick a major, any major. That was how I ended up becoming a double major in college. I first earned an accounting degree from the Mississippi State University. (Miller, Erin â€Å"John Grisham Biography†) Since already had the background in taxes and accounting, I thought of taking further studies while I still had the college bug in me. That was how I chose to major in one of the most boring fields of law. I decided to become a tax lawyer. But after some time, the drifter in me kicked in again, so I shifted my major to criminal law, then again to litigation. After 3 path changes in college, I finally earned my law degree from the University of Mississippi. After that bit of life adventure, I thought it best to go back home to Southaven and set up a small practice. (Academy of Achievement â€Å"John Grisham†) It's funny how life leads us down certain paths that we never imagined for ourselves as a part of our journey of self-discovery. Imagine if you will, the kind of private law practice that I had which would eventually lead me into a local political career. I must have done something impressive in the service of my community since they chose me to serve in the House of Representatives in 1983. Eventually I became the Vice Chairman of the Apportionment and Elections Committee. (Famous Authors â€Å"John Grisham†) They say that life gives us catalysts for change. But we need to be able to recognize these triggers when it enters our lives. I seriously doubt I would ever have written the first story had I not been a lawyer. I never dreamed of being a writer. However, after I'd been a lawyer for about five or six years, I started

Developing a Marketing Plan Assignment Example | Topics and Well Written Essays - 1250 words

Developing a Marketing Plan - Assignment Example Devising a course of action that can give a detailed description of a product proposed by a firm may be a complex matter since the plan has to incorporate market segments, have a clearly defined data that is relevant to the identified market, and compose of an implementation plan (Steinberg, 2011:5). The task of this is to plan and describe a research programme to identify attractive market segments relevant to a product that I will propose and estimate the size of the relevant to it. After analysing a number of factors such as category involvement, product preference motivators, product purchasing patterns and media habits, this research paper resolved to propose consumer electronics as the product of choice. By use of market planning tools that include market segmentation indicators such as psychographics and psychographics, the identified plan described this market as suitable for selling consumer electronics (Steinberg, 2011:8). This is because, upon dividing the estimated total population of the market into subsets using demographic indicators, research identified a variety of market segments that include light, heavy, and medium consumers of consumer electronics (Miller, 2010:6). ... The plan also identified who belong to the same age pattern but exhibit more streams of concurrent customers (Alcock, 2003:7). As such, by use of a computer assisted personal interviewing (CAPI), this research essay managed to produce the following data. There are older men and women who consume the proposed product excessively; there are people who look like concurrent customers, people who would not use the product, while there are others who would buy the product upon spotting it on the market (Steinberg, 2011:11). Additionally, when the research changed its planning methodology and used face-to-face interviews, it established that 10 percent of the overall population aged between 18 and 49 would buy the product if it had promoting incentives (Miller, 2010:9-10). On the other end, 9 percent of the market population, just as illustrated by the demographic measures, would buy the product if satisfied their needs in terms of quality and durability. Using the same methodology of data collection, this research paper found out that there are five different benefit segments and five diverse personality segments as well as six unique attitude segments (Steinberg, 2011:15). This data is relevant to the proposed product because, in this age and date, as far as marketing and sales goes, there is increased personalization whereby some people might even argue that the product offers some potential target markets that are equal or uniform to the identified population. Marketing mix After setting research results, the research team deployed polls about public beliefs whereby it found out that this market segment is democratic and people belief in preferences and media information (Kline, 2006:5). After that, recommended marketing

Managing Business Responsibly Essay Example | Topics and Well Written Essays - 2000 words

Managing Business Responsibly - Essay Example Then, the response of people to complex/ unexpected events can be considered as more credible, based on the fact that there has been no time available for the individuals involved to be prepared in regard to their response to the particular events (Atkinson and Young, 2008). For example, Garfinkel asked the students participated in his experiment to change their normal behaviour at home and ‘to act as if they live in a rented house and not in the house of their parents’ (Garcia 2013, p.19). The responses of the parents varied: other considered this behaviour as ‘a consequence of an illness or others regarded as rudeness’ (Garcia 2013, p.19). In other words, in any case this behaviour was perceived as being out of social norms (Garcia 2013). It should be noted that parents were not informed on the development of this experiment (Baert and da Silva 2010). However, this is the core characteristic of breaching experiments: those participating in the experiment d evelop a behaviour which is not aligned with social norms (OpenStax College 2012). In this context, the breaching experiments can be considered as valuable for identifying the actual response of people to unexpected events/ behaviour. Personally, a few years ago, I had developed a breaching experiment trying to check the response of my parents to my professional choices. For about a month I avoided going out and I was keeping on reading/ watching business – related videos through the Internet, a behaviour that was fully contradictory with my habit to meet my friends almost every afternoon and to watch sports in TV. My parents reacted rather positively; they’ve told me that they are not going to be opposed to my decision to choose the specific professional field and that I could continue my normal social life, as before. In other words, for my parents, my behaviour was perceived as an effort to show my willingness for a specific career. In

Religion in the Civil Rights Movement Research Paper

Religion in the Civil Rights Movement - Research Paper Example All these ill treatment and actions attributed to severe racism. The same time frame also witnessed the invasion of Northwestern Mexico and its eventual annexation. Even the Asians were brought in the United States as laborers, and afterwards subjected to exclusionary laws. These severe criminal conspiracies by the United States authorities on the basis of racism led to the formation and execution of civil rights movement . The emergence of the person, John Lewis, United States congressman, on a political scene played a vital role in the civil rights movement. His religious beliefs and practices had a significant effect on the execution of the civil rights movement in the United States. John Lewis was born in the outskirts of Troy on 21st February, 1940, Alabama, to a family of sharecroppers (the land owner permits the tenant to use his land in exchange of a share of the farmers’ net output). Lewis was born at a time when African Americans in the South were subjected to a humi liating segregation in education and all public facilities, and were effectively prevented from voting by systematic discrimination and intimidation. John Lewis was one of the most significantly influential people in the civil rights movement in the United States. He dedicated his life to the people of his society, and engaged himself in protecting their rights and ensuring their well being. Lewis’s contribution in protecting the security of the human rights of the people and upholding the civil liberties turned him as one of the most influential and early proponents of the same2. Since the early age, Lewis was engaged in educating himself, and procuring ways to ensure justice for his people. He was effectively influenced and inspired by the likes of Rosa Parks and Dr. Martin Luther King Jr. During the famous Montgomery Bus Boycott, he effectively participated and collaborated with Dr. King to join the struggle for civil rights. Lewis had to pursue his education in segregated public schools in Pike country, Alabama. He completed his graduation at the American Baptist Theological Seminary in Nashville, Tennessee. At Fisk University Lewis also pursued a Bachelor's in Religion and Philosophy. During his tenure as a student, Lewis systematically analyzed the philosophy and techniques of non-violence, along with his fellow classmates who also efficiently participated in the process. They used the segregated lunch corners to carry on their work. Due to their participation in the protest, Lewis and his classmates were targeted, harassed, even beaten, and, lastly, were put behind the bars. However, they still continued their progress in spite of all the hardships and genocide they had to undergo. During the year 1961, Lewis along with his classmates participated in the freedom rides, in which they challenged the isolation of interstate buses. In the process, Lewis and his fellow mates were brutally attacked and beaten by a flash mob in the Montgomery bus termin al. In spite of the brutality they faced, Lewis encouraged and practiced non-violence thoroughly. He was one of the esteemed founders of the Student Nonviolent Coordinating Committee (SNCC), and was also the president of the committee from 1963 to 1966. During his tenure as president of the committee, SNCC emerged as the face of the student movements for civil rights. Lewis was recognized among the prominent leaders of the civil rights movement, along with Dr. King Jr., Whitney Young, A.P. Randolph, James Farmer and

Managing a project Assignment Example | Topics and Well Written Essays - 2000 words

Managing a project - Assignment Example Though, sometime negligence in effective handling and controlling the project tasks lead to failure of the overall project. The same thing happens to the construction project for the restoration of the Arbours and Avery in the lost Elizabethan Knott Garden at Kenilworth Castle. This happened due to the costly material, difficult to source materials, as well as use of less specialist technicians to carry out their work. This project is part of an ambitious 2.5 million restoration project by English Heritage. However, to make this project successful MD of the construction company has contracted our team to develop and manage this project. In this case the present report will offer a detailed analysis of the development and implementation of the new planning and handling strategy for the corporate for the successful completion of the project. English Heritage has initiated a project to restore the Arbours and Avery in the lost Elizabethan Knott Garden at Kenilworth Castle with the budget of 2.5 million restoration project. However, immediately after the beginning of the project problems and difficulties have appeared in effective handling and management of the project. The main problems appeared are the technical problem through the Arbour’s complex construction whereby the unusual architect’s specification has proven to be flawed. The project stopped due to the failure to meet the quality and health as well as safety standards set. Here we also view problems of hidden costs prompting individuals to look for shortcuts that are not being captured by the project tracking, means there is no visibility of actions. Therefore the overall project has turned out to be a mess in case of its development. After viewing all potential problems in effective handling and managing the project, we are going to propose new project management initiatives and planning tasks to effectively manage this project.

Health Care in America, the Incurable Debate Essay

Health Care in America, the Incurable Debate - Essay Example (Klein, 2012). Republicans question the figures but can pretty much live with the rest or watered-down versions of it. The individual mandate is at the heart of the debate. It is this part that sent the law to the High Court and, depending on which side characterizes it, is an egregious infringement on liberty or a fair and necessary part of the legislation. The individual mandate, which legally obliges all who can afford it to buy health care insurance based on a sliding income scale, was conceived during the 1990’s version of the health care debate. First Lady Hillary Clinton was tasked with the immense issue of health care reform in an attempt to design a bill that would cover more people while curbing costs. During this contentious, highly partisan debate the Republicans demanded that individual responsibility was written into the law and favored the individual mandate. Democrats hesitated at first but relented in an effort to pass something, even a much smaller version th an they initially envisioned. Fast forward 15 years. Tea Party Republicans have made the mandate a centerpiece of their argument against reforming the overly costly system. They claim the ACA is a â€Å"government takeover of health care.† (Goozner, 2010). Republicans also claim the mandate is unconstitutional. They contend states have the authority but not the federal government. That’s why people can be forced to carry auto insurance. It’s a state requirement. Democrats might say they didn’t take that position when they conceived it themselves just a few years ago and point to the Interstate Commerce Clause as legal justification for the mandate. Americans’ opinion of the mandate has changed along party lines, of course,... Health care reform is literally a life and death issue both for people and the economy. The present system, prior to the full implementation of the ACA, is costing citizens their health and contributing to the National Debt. Something must be done. If not the ACA then what? If the country is waiting on Republicans to fix the system they have a long wait. Health care is not their priority as evidenced by the previous administrations complete failure to address the topic at all. It is difficult for Washington to tackle a complex issue such as health care and seldom politically advantageous. The Democrats tried but failed during the 1990’s and have tried again, each time struggling to pass a bill against a concerted and organized campaign to defeat it, a campaign of obvious lies and propaganda, the â€Å"death panels’ to kill your grandmother misinformation for example. Because of this scare tactic health care reform, so essential to people and the nation, may again go do wn in defeat and must wait for another Democratic administration to try yet another time.

ASSIGNMENT 2 Essay Example | Topics and Well Written Essays - 1000 words

ASSIGNMENT 2 - Essay Example Inventions are integral in peoples’ lives as they assist in making work and life easier. In the modern world, we disregard many things and do not concentrate to understand that most of today’s advances are based on past inventions. Such inventions have tremendously accelerated human progress and laid a concrete foundation for the basis of contemporary discoveries. The Chinese culture is one of the few worldwide cultures that can be credited for their immense contribution to the advancement of human progress. Among the Chinese inventions that I rate as the greatest of the ancient nation are gunpowder, tea, compass, paper, pasta, alcohol, wheelbarrow, kites, seismograph and printing (Challen, 2005). These inventions are among those that I rate in top ten as they are offering significant contributions and influence in the modern world. Question 2: I believe that the following four ingenious inventions are among the best innovative forms, to arise from the ancient Chinese p opulations. Gunpowder is one of the legendary Chinese inventions, the compass which is an integral directional component, tea which is a worldwide beverage and alcohol which is a prominent social drink. Although all the mentioned ten inventions are significant to society, these four inventions stand out because of their daily importance in people’s lives, both at work or at home. Question 3: The four inventions that I nominated from the selected ancient Chinese inventions are integral because of their useful contributions’ and relevance in the modern world. Gunpowder Arguably, the most recognized ingenious Chinese invention, gunpowder was accidentally invented by alchemists who were searching for a concoction to achieve human immortality (Challen, 2005). Contrary to what the alchemists wanted to obtain, which is human immortality, they ironically ended up achieving quite the opposite, an invention that could easily kill. First gunpowder was created from a mixture of sa ltpeter, sulfur and charcoal and was considered as the most significant military technique compiled by Zeng Goliang. It was used to create gunpowder explosions, which were also used for the fireworks. The Chinese used gunpowder as indicator flames and firecrackers prior to proposing it for the military use in elementary grenades. With time, the gunpowder technology spread to the other parts of the world, especially the Europe. It was used during the Mongol war. The Europeans used the gunpowder in cannons (Clark, 2012). Although the Chinese possessed early knowledge of explosives, as well as the rules of their application, they did not practice weaponry expansion to the extent which the Western nations reached. The Europeans ironically managed to overpower the Chinese by using cannons with gunpowder that were invented by the Chinese. In the modern world, gunpowder is used by the government forces to fight criminals and terrorists, to ensure the safety of the population (Diamond, 2007 ). Gunpowder is used in bullets which is a lethal weapon that can kill in an instant. The Compass It sometimes leaves me to wonder, where the world could be, if there was no compass. The compass ensures that we are always headed to the right direction and that people do not get lost. This is one of the inventions that the Chinese have helped in the world development. The Chinese produced the compass to

Dialect variation Research Paper Example | Topics and Well Written Essays - 1250 words

Dialect variation - Research Paper Example A common mistake made by a majority of people is to confuse accents with dialects by messing up with the differences between sounds people make and pronunciation and the words they use. If one has to consider grammar and vocabulary alongside pronunciation, then it is reasonable to use the term â€Å"dialect.† However, when discussing a dialect, an individual will usuallyfully concentrate on pronunciations. If sounds alone are what are being spoken of, then the area of study in language is phonology or pronunciation. Phonology is a special aspect of dialect that requires separate attention to be understood precisely (Riggle and Godsmith 38). Phonological variation is the difference in pronunciation across and within dialects, for instance, people from different countries may pronounce â€Å"easy† with an â€Å"s† while people from another country pronounce it with a â€Å"z†. Arguably, the most common phonological difference in England is the sound of â€Å"bath vowel† which differs between North and Southern England populations. Another example is the issue of rhoticity, relative to whether or not letter r should be sounded when it comes after a vowel (McKay Lee 70). While most Wales and England populations do not pronounce this later r, those in Lancashire and English West countries do pronounce it. Variations in phonology are important in marking regional dialects. In order to represent the pronunciations precisely, linguistics tend to use a phonetic alphabet, where distinctively dissimilar sounds are represented by varying symbols, instead of unphonetic English spelling systems. One sound is usually symbolized by different spellings, like the â€Å"sh† sound being pronounced as sh in â€Å"sheep†, but as â€Å"ti† in â€Å"nation† (Brown, 108). Approaches to phonological variations The well-known phonological variations are word stress and syllable structure. The main question is whether there are generalizations to be made in various patterns of these variations. For the no-pattern approach, no attempt is made to find an overall pattern that applies to most or all words, maybe because no generalization exists (Riggle and Godsmith 40). For instance, there are no rules to determine which syllable of polysyllabic English words swallows the stress. Consequently, stress patterns are merely listed in the lexicon. Any evident statistical preferences or trends for particular patterns are likely due to historical mistakes. The norm-and-exceptions approach assumes that English has a default stress structure with four different versions na mely; language parameters, language typology, optimology theory, and rule-based theory. Language typology assumes a limited number of

Audience Analysis and Reception Essay Example for Free

Audience Analysis and Reception Essay Question: You are preparing to write a formal report to be presented to management at your workplace. What are some potential needs for this audience you should be aware of when writing the report? What are the risks of not considering the audience’s needs? As explained in week five (The University of Phoenix, 2014). Writing a Proper Report Writing a formal report to management can be difficult as well as time-consuming. You must know who your audience is and what important topics your management team wants to hear. It is very easy to get off track and present data that is not relevant to the audience that you are directing the report to. You must know your audience. There are several things the author writing the report needs to know, in order to ensure that the management team will understand. The first thing that should be considered is, knowing who your audience is. It is important to know who the managers reading this report are. This makes a difference because you want to capture an audience by the job they have. If the report is a descriptive report about product design, you will not want to write a report about sales revenue. The report must fit the audience. Another important factor the writer should know is, knowing the audiences special interests or prejudices they may have about the information you are going to present. It is important to write the report around the facts and to not try to put in too much feeling. Facts are the only things that should be considered. Let the audience think for themselves and make their minds up based on the data that is being presented. Be prepared and have charts or other supporting documentation ready and available, so that the report can be backed up to support the report. Always pay attention to grammar and watch for any syntax errors in your writing. It is crucial that the audience sees that the report is  credible, properly written and that it flows well so that the audience can understand the report. Formal reports are more detailed and have a lot more detail than a non-formal report. Paragraphing the formal report will be easy for the audience to read. There are a lot of risks involved if these guidelines are not met. The audience has particular needs that they will be looking for, and making certain that these measures are there will lead to success. In conclusion, it is crucial that writers understand who the audience is. A formal report should always have the information in it that fits the audience. You might lose your audience, and the report may be seen as non-credible if the facts are not presented the way they should be. References The University of Phoenix. (2014). Week Five: Audience Analysis and Reception. Retrieved from The University of Phoenix, XBCOM/275 website. Educational Psychologist. (2010). Writing for whom? Cognition, motivation, and a writers audience.. Retrieved from Educational Psychologist, XB/COM 275Communication Process Model website.

From Marketing Mix to Relationship Marketing Essay Example for Free

From Marketing Mix to Relationship Marketing Essay This report discusses how the marketing mix management paradigm has dominated the marketing thought, research and practice since it was introduced almost 40 years ago, but today new marketing approaches are being introduced and used. The globalization of business and the evolving recognition of the importance of customer retention and market economies and of customer relationship economics, among other trends, reinforce the change in mainstream marketing. Marketing Mix The term marketing mix is probably one of the most famous marketing terms used by millions of people. Its elements are known as the Four Ps, which are price, place, product, and promotion. These four variables are the variables that marketing managers can control in order to best satisfy customers in the target market. Figure 1: Marketing Mix Model – 4Ps Marketing the way most textbooks treat it today was introduced around 1960. The concept of the marketing mix and the Four Ps of marketing – product, price, place and promotion – entered the marketing textbooks at that time. Quickly they also became treated as the unchallenged basic model of marketing, so totally overpowering previous models and approaches, such as, for example, the organic functionalist approach advocated by Wroe Alderson as well as other systems-oriented approaches and parameter theory developed by the Copenhagen School in Europe that these are hardly remembered, even with a footnote in most textbooks of today. (Gronroos, Toward a Relationship Marketing Paradigm, 1994) The marketing mix refers to variables that a marketing manager can control to influence a brand’s sales or market share. Traditionally, these variables are summarized as the Four Ps of marketing: product, price, promotion, and place (i. e. , distribution). Product refers to aspects such as the firm’s portfolio of products, the newness of those products, their differentiation from competitors, or their superiority to rivals’ products in terms of quality. Promotion refers to advertising, detailing, or informative sales promotions such as features and displays. Price refers to the product’s list price or any incentive sales promotion such as quantity discounts, temporary price cuts, or deals. Place refers to delivery of the product measured by variables such as distribution, availability, and shelf space. The 4Ps model is just one of many marketing mix lists that have been developed over the years. And, whilst the questions we have listed above are keys, they are just a subset of the detailed probing that may be required to optimize your marketing mix. Amongst the other marketing mix models have been developed over the years is the 7Ps, sometimes called the extended marketing mix, which include the first 4 Ps, plus people, processes and physical layout decisions. Another marketing mix approach is Lauterborns 4Cs, which presents the elements of the marketing mix from the buyers, rather than the sellers, perspective. It is made up of Customer needs and wants (the equivalent of product), Cost (price), Convenience (place) and Communication (promotion). Cultural policies to promote diversity of cultural expressions today must deal with numerous factors and needs, some of which concern the right of all groups to their forms of expression, and others strictly with business feasibility and the possibility of marketing on a global scale. These different factors may be difficult to reconcile but they are complementary as none can survive and be managed without referring to or involving the other. From the perspective of production development, it is frequently stated that cultural expressions need to find their market in order to survive, but it is also the case that the sacrificing of cultural content with little market value lowers the value of cultural production overall. From the perspective of rights to and processes of identity construction, culture generates services that cannot be governed exclusively by the market, especially in view of the marginality of subaltern groups. Nevertheless, it is almost impossible to think of cultural practices and consumption today without involving the market in some way. For marketers in the cultural industry it is important to identify the factors influencing consumers’ purchasing. Cultural factors are essentially important in selection of the two elements of place and product. For example, someone brought p in an environment that values art would be more likely to buy artistic products. Even it may be important considering customers in terms of their sub-culture. One may be surrounded by people who not only value art but place a higher priority on paintings as opposed to the music. As a result, they will be more likely to buy paintings rather than musical instrument. Pricing the artistic products and act ivities should also follow a logic trend. This practice may be done through some standards set among artists of the same class or by the very artist creator of his work. In general, as it can be seen, due to the difference. (Shahhosseini Ardahaey, 2011) The Four Ps of the marketing mix became an indisputable paradigm in academic research, the validity of which was taken for granted. For most marketing researchers in large parts of the academic world it seems to remain the marketing truth even today. The Four Ps of the marketing mix had been even referred to as â€Å"the holy quadruple†¦of the marketing faith written in tablets of stone. (Gronroos, Toward a Relationship Marketing Paradigm, 1994) The marketer plans various means of competition and blends them into a â€Å"marketing mix† so that a profit function is optimized, or rather satisfied. The â€Å"marketing mix†, concept was introduced by Neil Borden in the 1950s, and the mix of different means of competitions was soon labeled the Four Ps. (Gronroos, Toward a Relationship Marketing Paradigm, 1994) Any marketing paradigm should be well set to fulfill the marketing concept, i. e. the notion that the firm is best off by designing and directing its activities according to the needs and desires of customers in chosen target markets. Gronroos, Toward a Relationship Marketing Paradigm, 1994) American Marketing Association, in its most recent definition states that marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchange and satisfy individual and organizational objectives (emphasis added) (Gronroos, From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing, 1994) The problem with the Marketing Mix One can easily argue that the four Ps of the marketing mix are not well able to fulfill the requirements of the marketing concept. As Dixon and Blois put it, â€Å"†¦indeed it would not be unfair to suggest that far from being concerned with a customer’s interests (i. e. somebody for whom something is done) the views implicit in the Four P approach is that the customer is somebody to whom something is done! † (emphasis added) . To use a marketing metaphor, the marketing mix and its four Ps constitute a production-oriented definition of marketing, and not a market-oriented or customer oriented one. Moreover, although the interactive nature of the Ps is recognized, the model itself does not explicitly include any interactive elements. Furthermore, it does not indicate the nature and scope of such interactions. (Gronroos, Toward a Relationship Marketing Paradigm, 1994) Van Waterschoot and Van den Bulte recognize three flaws in the Four P model: * â€Å"The properties or characteristics that are the basis for classification have not been identified. * The categories are not mutually exclusive. * There is a catch-all subcategory that is continually growing† . Many marketing-related phenomena are not included. Moreover, as Johan Arndt has concluded, marketing research remains narrow in scope and even myopic, and methodological issues become more important than substance matters. Gronroos, From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing, 1994) The Nature of the Marketing Mix The usefulness of the Four Ps as a general marketing theory for practical purposes is, to say the least, highly questionable. Originally, although they were largely based on empirical induction and earlier lists of marketing functions of the functional school of marketing, they were probably developed under the influence of microeconomic theory and specially the theory of monopolistic competition of the 1930s, in order to add more realism to that theory. However, very soon the connection to microeconomic theory was cut off and subsequently totally forgotten. Theoretically, the marketing mix became just a list of Ps without roots. (Gronroos, Toward a Relationship Marketing Paradigm, 1994) Managing the marketing mix makes marketing seem too easy to handle and organize. Marketing is separated from other activities of the firm and delegated to specialists who take care of the analysis, planning and implementation of various marketing tasks, such as market analysis, marketing planning, advertising, sales promotion, sales, pricing, distribution and product packaging. Marketing departments are created to take responsibility for the marketing function of the firm, The marketing department approach to organizing the marketing function has isolated marketing from design, production, deliveries, technical service, complaints handling, invoicing and other activities of the firm. As a consequence, the rest of the organization has been alienated from marketing. Therefore, it has made it difficult, often even impossible, to turn marketing into the â€Å"integrative function† that would provide other departments with the market-related input needed in order to make the organization truly market oriented and reach a stage of â€Å"co-ordinated marketing† the marketing specialists organized in a marketing department may get alienated from the customers. Managing the marketing mix means relying on mass marketing. Customers become numbers for the marketing specialists, whose actions, therefore, typically are based on surface information obtained from market research reports and market share statistics. Frequently such marketers act without ever having encountered a real customer. The marketing department concept is obsolete and has to be replaced by some other way of organizing the marketing function, so that the organization will have a chance to become market-oriented. A traditional marketing department will always, in the final analysis, stand in the way of spreading market orientation. The use of the marketing mix management paradigm and the Four Ps has made it very difficult for the marketing function to earn credibility. Some firms have solved this problem not only by downscaling or altogether terminating their marketing departments but also by banning the use of the term marketing for the marketing function. (Gronroos, Toward a Relationship Marketing Paradigm, 1994) What is the History of the Marketing Mix? A paradigm like this has to be well founded by theoretical deduction and empirical research; otherwise much of marketing research is based on a loose foundation and the results of it questionable. Let us look at the history of the marketing mix paradigm and the four Ps. The marketing mix developed from a notion of the marketer as a mixer of ingredients, which was an expression originally used by James Culliton (1948) in a study of marketing costs in 1947 and 1948. The marketer plans various means of competitions and blends them into a marketing mix, so that a profit function is optimized, or rather satisfied. The marketing mix is actually a list of categories of marketing variables, and to begin with, this way of defining or describing a phenomenon can never be considered a very valid one. A list never includes all relevant elements, it does not fit every situation, and it becomes obsolete. And indeed, marketing academics every now and then offer additional Ps to the list, once they have found the standard tablet of faith too limited. (Gronroos, Toward a Relationship Marketing Paradigm, 1994) Kotler has, in the context of megamarketing, added public relations and politics, thus expanding the list to six Ps. In service marketing. Booms and Bitner (1982) have suggested three additional Ps, people, physical evidence and process. Judd (1987) among others, has argued for just one new P, people. Advocators of the marketing mix paradigm sometimes have suggested that service should be added to the list of Ps (e. g. Lambert and Harrington 1989 and Collier 1991). J It is, by the way, interesting to notice that after the four Ps were definitely canonized sometime in the early 1970s new items to the list are almost exclusively put in the form of Ps It is also noteworthy that Bordens original marketing mix included 12 elements, and that this list was not intended to be a definition at all. Borden considered it guidelines only, which the marketer probably would have to reconsider in any given situation. In line with the mixer of ingredients metaphor he also implied that the marketer would blend the various ingredients or variables of the mix into an integrated marketing program. This is a fact that advocators of the four Ps (or five, six, seven or more Ps) and of todays marketing mix approach seem to have totally forgotten. In fact, the four Ps represent a significant oversimplification of Bordens original concept. McCarthy either misunderstood the meaning of Bordens marketing mix when he reformulated the original list in the shape of the rigid mnemonic of the four Ps where no blending of the Ps is explicitly included; or his followers misinterpreted McCarthys intentions. In many marketing textbooks organized around the marketing mix, such as Philip Kotlers well-known Marketing Management (e. g. 991), the blending aspect and the need for integration of the four Ps are discussed, even in depth, but such discussions are always limited due to the fact that the model does not explicitly include an integrative dimension. (Gronroos, Toward a Relationship Marketing Paradigm, 1994) Contemporary Theories of Marketing In most marketing textbooks the marketing mix management paradigm and its Four Ps are still considered the theory of marketing. Indeed, this is the case in much of the academic research into marketi ng; however, since the 1960s alternative theories of marketing have been developed. As Moller observes in a recent overview of research traditions in marketing, â€Å"from the functional view of marketing ‘mix’ management our focus has extended to the strategic role of marketing, aspects of service marketing, political dimensions of channel management, interactions in industrial networks; to mention just a few evolving trends. The interaction/network approach to industrial marketing was originated in Sweden at Uppsala University during the 1960s and has since spread to a large number of countries. Between the parties in a network various interactions take place, where exchanges and adaptations to each other occur. A flow of goods and information as well as financial and social exchanges takes place in the network. In such a network the role and forms of marketing are not very clear. All exchanges, all sorts of interactions have an impact on the position of the parties in the network. The interactions are not necessarily initiated by the seller – the marketer according to the marketing mix management paradigm – and they may continue over a long period of time, for example, for several years. The seller, who at the same time may be the buyer in a reciprocal setting, may of course employ marketing specialists, such as sales representatives, market communication people and market analysts but in addition to them a large number of persons in functions which according to the marketing mix management paradigm are non-marketing, such as research and development, design, deliveries, customer training, invoicing and credit management, has a decisive impact on the marketing success of the â€Å"seller† in the network. In the early 1970s the marketing of services started to emerge as a separate area of marketing with concepts and models of its own geared to typical characteristics of services. In Scandinavia and Finland the Nordic School of Services more than research into this field elsewhere looked at the marketing of services as something that cannot be separated from overall management. (Gronroos, Toward a Relationship Marketing Paradigm, 1994) The New Approaches and the Marketing Mix The interaction and network approach of industrial marketing and modern service marketing approaches, especially the one by the Nordic School, clearly views marketing as an interactive process in a social context where relationship building and management is a vital cornerstone. They are in some respects clearly related to the systems-based approaches to marketing of the 1950s (compare, for example, Alderson 1957). The marketing mix paradigm and its four Ps, on the other hand, is a much more clinical approach, which makes the seller the active part and the buyer and consumer passive. No personalized relationship with the producer and marketer of a product is supposed to exist, other than with professional sales representatives in some case. The development of innovative theories, models and concepts of industrial marketing (interaction/network approach) and service marketing has clearly demonstrated that the marketing mix paradigm and its four Ps finally have reached the end of the road as the universal marketing theory. From a management point of view the four Ps, undoubtedly, may have been helpful. The use of various means of competition became more organized. However, the four Ps were never applicable to all markets and to all types of marketing situations. The development of alternative marketing theories discussed above demonstrate that even from a management perspective, the marketing mix and its four Ps became a problem. Their pedagogic elegance and deceiving sense of simplicity made practical marketing management look all too clinical and straightforward even for actors in the consumer packaged goods field where they were originally intended to be used. Consumer goods amounts to a considerable business, and there the four Ps could still fulfill a function. However, many of the customer relationships of manufacturers of consumer goods are industrial-type relationships with wholesalers and retailers, and the retailers of consumer goods more and more consider themselves service providers. In such situations the four Ps have less to offer even in the consumer goods field. Moreover, as far as the marketing of consumer goods from the manufacturer to the ultimate consumers is concerned, there is a growing debate whether one can continue to apply marketing in the traditional mass marketing way. Gronroos, Toward a Relationship Marketing Paradigm, 1994) The Future: The Relationship Marketing Concept In the relationship marketing concept to be presented here the core variables are relationships, networks and interaction. The choice is not arbitrary; these variables recurrently emerge in the new marketing theories that have challenged the reigning marketing management paradigm during the past twenty-five years. These variables are not new; they we re there thousands of years ago and they present themselves ‘‘here and now. ’ They will be here in the future, no matter if they are represented by relationship marketing or something else. They are part of society. In fact, society is nothing less than a network of relationships within which we interact, and marketing is a dimension of society. Research and education in business have only recently begun to acknowledge the existence of relationships, but have not as yet understood their omnipresence and deep impact on marketing. Although it is encouraging that relationships have been made visible and that the interest in them is soaring, major problems follow. One is that those who start to explore and implement relationship marketing techniques are often not sufficiently familiar with the foundations of relationship marketing, its paradigm. Furthermore, relationship marketing is put under siege by the traditional marketing management paradigm, and the techniques used in relationship marketing implementation are often more grounded in marketing management values than in relationship marketing values. (Gummesson, 2002) An integral element of the relationship marketing approach is the promise concept, which has been strongly emphasized by Henrik Calonius According to him the responsibilities of marketing do not only, or predominantly, including giving promises and thus persuading customers as passive counterparts on the marketplace to act in a given way. Fulfilling promises that have been given is equally important as means of achieving customer satisfaction, retention of the customer base and long-term profitability (compare also Reichheld and Sasser). He also stresses the fact that promises are mutually given and fulfilled. (Gronroos, Toward a Relationship Marketing Paradigm, 1994) Relationship Marketing There are many definitions of relationship marketing, most of them stressing the development and maintenance of long term relationships with customers and sometimes with other stakeholders. Total relationship marketing is marketing based on relationships, networks and interaction, recognizing that marketing is embedded in the total management of the networks of the selling organization, the market and society. It is directed to long term win-win relationships with individual customers, and value is jointly created between the parties involved. It transcends the boundaries between specialist functions and disciplines. Total relationship marketing embraces not just the supplier-customer dyad as does one-to-one marketing and CRM (customer relationship management) but also relationships to a supplier’s own suppliers, to competitors and to middlemen; these are all market relationships. (Gummesson, 2002) Is There a Paradigm Shift in Marketing? Relationships do not function by themselves. As McInnes said already three decades ago, â€Å"the existence of a market relation is the foundation of exchange not a substitute for it†. Only in extreme situations, for example when the computer systems of a buyer and a materials provider are connected to each other in order to initiate and execute purchase decisions automatically, the relationship, at least for some time, may function by itself. In such situations one comes close to what Johan rndt called â€Å"domesticated markets†, where â€Å"transactions†¦are usually handled by administrative processes on the basis of negotiated rules of exchange†. Normally, advertising, distribution and product branding, for example, will still be needed, but along with a host of other activities and resources. (Gummesson, 2002) However, what marketing deserves is new perspectives, which are more market-oriented and less manipulative, and where the customer indeed is the focal point as suggested by the marketing concept. Conclusion Marketing mix as a general perspective evolved because at one time it was an effective way of describing and managing many marketing situations. Before the marketing mix there were other approaches. Now time has made this approach less helpful other than in specific situations. New paradigms have to come. After all, we live in the 1990s, and we cannot for ever continue to live with a paradigm from the 1950s and 1960s. However, bearing in mind the long-term damages of the marketing mix as the universal truth, we are going to need several approaches or paradigms Relationship marketing will be one of them.

Ethical Concepts in the Provision of Nursing Care

Ethical Concepts in the Provision of Nursing Care The nursing process is more than a method that nurses use to diagnose and treat actual and potential health problems. The American Nurses Association (ANA) Standards of Nursing Practice provides a basis for practice and recognition of the patient; in addition, nurses also must adhere to the professions ethical code as well. Nurses are committed to respect human beings with an unbiased approach of care to differences socially, economically, culturally, racially, and other human attributes (Saucier, 2005, p. 80). It is the responsibility of the professional nurse to engrain ethics as an essential part of the foundation of nursing. The International Council for Nurses (ICN) identifies that the need for nursing is universal and that nurses have four fundamental responsibilities: to promote health, prevent illness, restore health, and alleviate suffering (Tomey, 2004, p. 75). From the beginning of nursing Florence Nightingale stated it so eloquently in the original Nightingale Pledge: I will do all in my power to maintain and elevate the standard of my profession and will hold in confidence all personal matters committed to my keeping and all family affairs coming to my knowledge in the practice of my calling (Nightingale, 1893, para. 1) Ethical issues that are challenging for nurses in everyday practice and nurses continue to find it difficult to practice with moral integrity and as moral agents given the many difficult ethical challenges they encounter in the healthcare system. Confidentiality The Health Insurance Portability and Accountability Act of 1996 (HIPAA) was originally created to ensure the privacy of individuals and it holds those individuals accountable that might acquire sensitive information in regards to medical records (Garrett, Baillie, Garrett, 2010, p. 117). However, there are also some gray areas where a nurse is often not sure whether the information that is being handed out is acceptable, or whether the person that is asking for the information is authorized to have it. When these kinds of situations take place, confusion can arise and it can make it difficult for nurses to do the job properly without fear of retaliation. Not only is confidentiality an ethical issue, but a legal requirement. In chapter five, Principles of Confidentiality and Truthfulness, the terms obligation and secrets was used. Having the understanding and knowing the difference between the types of secrets and an awareness of harm or possible harm to the patient, family, or profession is key. This information is directly related to the Nursing Scope and Standards of Practice, Standard 12. Ethics, The registered nurse integrates ethical provisions in all areas of practice. The measurement criteria for the registered nurse state: Maintains patient confidentiality within legal and regulatory parameters, maintains a therapeutic and professional patient-nurse relationship with appropriate professional boundaries, and uses Code of Ethics for Nurses with Interpretive Statements to guide practice (American Nurses Association [ANA], 2004, p. 39). Specifically, ethic 3.2 Confidentiality, that is encompassed in the standard that states the nurse promotes, advocates for, and strives to protect the health, safety , and rights of the patient (American Nurses Association [ANA], 2001, p. 12). Trust and well-being of the patient are key in the area of confidentiality; keeping in mind, that when working within a multi-disciplinary team, the nurse must only share relevant information on a need to know bases. As an example, the emergency room nurses cousin was admitted to the emergency room during the shift at the hospital. He is in critical condition. The nurses mother is very concerned about him, but she has not been able to reach the nurses aunt and uncle. The nurse is aware of the cousins condition. With the standards and ethics does she tell her mom? No, this is probably the hardest of situations, but the nurse must not tell. She must not even let on that she has any information. Instead, encourage her mother to keep calling your aunt. The nurse might even see if her aunt is at the hospital and arrange for her to call mom. Even doctors can only release information to the immediate family-in this case, the cousins parents. It is up to the aunt and uncle to inform the rest of the family. That way, they can determine how much information family members should have. Maintaining confidentiality is an important aspect of professional behavior. It is essential that a nurse safeguard the patients right to privacy by carefully protecting information of a sensitive, private nature. Sharing personal information or gossiping about others violates nursing ethical codes and practice standards. It sends a message that the nurse cannot be trusted and damages interpersonal relationships. Informed consent Nurses are obligated to tell all patients, regardless of whether or not they are capable or incapable of giving consent, about the care or treatments before it is given. Nurses are obligated to assist patients understand the nature of their health problems and assist them to receive the information and support they need to make informed decisions. A key principle studied in chapter two, Principles of Autonomy and Informed Consent, that all medical care requires the consent of the patient (or someone who is authorized to consent for the patient) before the care plan is carried out. An assumption is made that informed consent recognizes that a patient needs to know about a procedure, surgery, or treatment, before they decide to have it. Standard 14.Resource Utilization in the ANA Scope and Standards of Practice explicitly denotes that nurses should assists the patient and family in becoming informed consumers about options, costs, risks, and benefits of treatment and care. Informed con sent may have a multitude of legal ramifications, but its core and most controversial function lies in the idea of patients actually participating in medical decision making. It may be at this point that the physician (or autonomist) and the nurse most tend to butt heads. Fortunately for nurses there is Ethics Code 1.4. The concept of informed consent is fundamental to the delivery of health care. The nurses responsibility is vital in ensuring that patients are fully informed and understand their options; each nurse has an obligation to be knowledgeable about the moral and legal rights of all patients to self-determination (ANA, 2001, p. 8). Informed consent is more than just signing a paper, is specific patient right. An example case of a patient with angina who was considered for a coronary bypass surgery demonstrates the issue of informed consent. Ethical and legal aspects of achieving consent must be considered. Physicians may have personal biases, which may lead to coerced consent, or may overwhelm the patient with information on potential complications of a proposed procedure. Patient preconceived notion or misinformation may lead to misunderstood consent. The patients request to put back the decision to the physician raises the question of whether such requested paternalism violates patient self-determination and invalidates consent or is it an exercise of the patients right to have his physician decides (Garrett et al., 2010, p. 32)? Quality and safety Providing basic nursing care for the individual patient is an important nursing value supported by professional mandates and by codes of nursing ethics. Referring again to Standard 14.Resouce Utilization that states, the registered nurse considers factors related to safety, effectiveness, cost, and impact on practice in the planning and delivery of nursing services (ANA, 2004, p. 42). It is easy to tie the concept directly from the ANA standards of performance to the nursing code of ethics 8 that states the nursing profession is committed to promoting health, welfare, and safety of all people (ANA, 2001, p. 23). In reading from chapter six, there was discussion that quality care can be achieved by high tech equipment, credentialing, licensing, skill, knowledge, and protocols; however, a key point in judging quality stated professions lead the effort to enhance and protect quality in the professions (Garrett et al., 2010, p. 134). If employment conditions, agency regulations, or hospi tal policies create undesirable working conditions that limit the quality of nursing care that can be provided, nurses become concerned. Since nurses value quality of patient care, they also value those conditions that allow quality patient care. When nurses attempt to balance the value of quality of patient care with issues involving their quality of life the action of a possible strike may come into question. While the nurses value being able to guarantee high quality care they may realize in the short term many patients may not receive the highest of quality care while a strike is in effect. When putting ethical decisions first, nurses should work through their professional organizations and promote positive mechanisms for negotiations with employers. If nurses can gain responsibility for, and control over, the quality of care delivered, they will have gained great benefit for the health of the community. Conclusion If not nurses, who will advocate for the chronically ill (both young and old), the under and uninsured, and the most vulnerable with complex health needs? Who will question the rightness or wrongness of aggressive care, technological advancements, and determinations of quality of life? Who will address patient concerns related to informed consent, surrogate decision-making, and the risks and benefits of treatment or research? And who will challenge ineffective or inefficient nursing, physician, and administrative leadership standards and styles that underestimate the significance of ethical problems on patient outcomes and nurse productivity and retention? These philosophical questions are at the core of our deeply held values and beliefs about who we are as a discipline. Without adequate ethical knowledge and competence; however, it is difficult to bring together nursing on central ethical concepts in the provision of nursing care. The nurse, as a patient advocate presents difficult challenges; however, the key principles of ethics will allow all nurses to persevere in understanding the scope and limits of their professional responsibilities.

The Future of Education :: essays papers

The Future of Education The future of education is very promising to younger generations. From Kindergarten though college many changes are brewing. On the horizon are things like smart objects, full-length online courses, and prosthetic devices designed to equalize education. Online courses soon will prevail over the traditional high school and college education. Online Universities will create classes sponsored by companies. These companies will direct the universities on the materials of the course. The company will then offer those who pass the course a job. This will created a skilled worked specifically for a position in a company. Teachers will take a backseat in these courses. Teachers will offer one-on-one help and help people work collaboratively. These teachers will be more of a guide then a true classroom teacher. Also on the horizon are smart objects. These objects are geared more to small children then those in high school or college. Objects with animations such as building blocks that can talk and light up to indicate to a child how to stack them correctly. Objects that will test a child’s spelling and reading skills. Smart books and tools that require a child to listen and react. Another development is in the area of prosthetics. These new prosthetics are uses to make education equal for all children. They have recently developed an implant for children with hearing disabilities. Microelectronic lenses are being designed now for those with reading and sight problems. No longer will a child be left behind because or his or her disability. All education for children with be as equal as possible. As you can see the future for the education world is bright. There are many developments to make education more efficient, simpler, and equal for all from

Wal-Mart and Class Inequalities Essay -- increasing class inequality

Wal-Mart has become a staple company in many communities. It is a place where individuals can find most of their needs, and many of their wants. The appeal of Wal-Mart can be found in its slogan, â€Å"Always Low Prices.† It is the appeal of low prices during a time of economic recession that entices consumers. What many consumers do not recognize are the means by which Wal-Mart ensures these low prices. The media coverage of Wal-Mart during the recent months has not been favorable towards the company, and with lawsuits pending regarding issues such as low wages, anti-union practices, and sexual discrimination, Wal-Mart provides an avenue for examining media and alternative media depictions of the issues. This analysis will determine the extent to which media sources provide information on Wal-Mart and the allegations, and how this corporation is working to reduce class inequality. The focus will more broadly develop an argument which claims that superclass interes ts are the driving force behind our media, and therefore our exposure to critique of the system is limited. There are three articles that will be referenced during this analysis. The first article is taken from the mainstream media publication USA Today. â€Å"Wal-Mart takes hits on worker treatment: Lawsuits, unions slam megaretailer†(Armour, 2003) argues that Wal-Mart is coming under attack from critics who argue workers are underpaid, women are discriminate against, and illegal tactics are being deployed to kill unionization efforts. Armour (2003) states, â€Å"company officials say they don’t know why the attacks are coming now, and they also say the allegations are unfounded.† The next statement made during the article states that Wal-Mart employees agree with the statement. The author continues reporting on the issues at stake, but focuses mostly on how unions may be less relevant in today’s world. The article makes mention of both sides of the argument, but the rhetoric and terminology used leans towards the portrayal of Wal-Mart as a victim o f biased attacks to further union interests in the market. Perucci and Wysong (1999) would argue that this article is a perfect example of selective reporting, â€Å"unstated but routine news reporting policies and practices that produce a preponderance of flattering news media coverage of superclass-favored issues† (1999:160). It ... ...tive media portrayals of an issue. Ultimately this assignment was beneficial to my perspective on class issues. It exposed me to multitudes of informational sources ranging from mainstream to alternative. It was also interesting to see the ways in which issues are portrayed differently, and as I mentioned other the lack of blaming the system is extremely interesting. The various sources opened my eyes to the reality of media impact and control over our lives and opinions. It is difficult to see beyond the obvious appeal of corporations such as Wal-Mart, but this should be apparent to me after all these years of sociology. I think this assignment really helped me to think outside the box, and really analyze who has control; it isn’t me or you. That’s for sure. Works Cited Armour, Stephanie. 2003. â€Å"Wal-Mart Takes Hits on Worker Treatment.† USA Today. Hellerman, Caleb. 2004. â€Å"The Wal-Martization of Everywhere† & â€Å"Low Road/High Road.† Retrieved March 6, 2004 from: www.inequality.org. Olsson, Karen. 2003. â€Å"Up Against Wal-Mart.† Mother Jones. 28:2. Perrucci, Robert and Earl Wysong. 1999. The New Class Society. Lantham: Rowman & Littlefield Publishers, Inc.

Essay --

When a viewer clicks onto a website it should stand out straight away to the viewer. A website should be designed to be easily used with simple navigation. Target Market Identification: When you are trying to figure out your target market you must think of the people the products sold would appeal to. For example age, gender and business should be thought about. According to wickipedia.ie ‘A well defined target market is the first element to a marketing strategy’. Site Objectives: When you are designing a website you must identify clear objectives. You can communicate your thoughts with clients. Some websites are designed to share info and others are designed to sell products. According to cmit.ie manual, there are a number of objectives relevant to most websites: †¢ To brand yourself †¢ To find sales leads †¢ To conduct e-commerce †¢ To build a community †¢ To attract attention †¢ Share news with customers †¢ Provide customer support †¢ To gain advertising revenue †¢ To brand yourself †¢ To build trust (cmit.ie) Navigation Solutions: Navigation on a website shows the user where they can go on the website. People looking on websites want to be able to use it easily and want to be able to find their way around. Suggested by graphicdesign.about.com, ‘Navigation should be a prominent element of your design’. The two aspects are Navigation and Orientation. Graphisdesign.about.com also suggests that †¢ Navigation-means where can you go? It is an important part of website design and must be simple and clear. †¢ Orientation means where you are now? A common method to show the user where they are is to use large text on headings. Also changing colours on the menu makes it stand out from the rest. Site Structure: You must plan a structure of your... ...ebpage and this will change the amount of space available to display your text and other elements at the top, bottom, left and right edges of your page on screen. The margins can be adjusted in the BODY tag by one of the following attributes: LEFTMARGIN, RIGHTMARGIN, TOPMARGIN, BOTTOMMARGIN, MARGINWIDTH OR MARGINHEIGHT. The amount of space you want to specify is measured in pixels. For example: . The above example creates a margin of 20px from the left side of the screen and 30px from the right hand side. HTML links are defined with the tag. Example: This is a link Ordinary link: Link-text goes here Image-link: Mailto link: Send e-mail (cmit.ie)

Learning environment Essay

â€Å"The environment we are in affects our moods, the ability to form relationships and the effectiveness in work or play, even our health. † (Bullard, 2006). In effectively educating children an educator must build a foundation that has a stimulating environment which includes the inside and outside areas, classroom design and decor size. The outdoor learning area must be one that is organised in a way that promotes exploration and investigation of the elements of nature which includes planting trees and flowers, as well as nature stations where children can observe the different insects. On the other hand is the classroom design which also endorses discovery along with cooperation among peers. The centres should be spacious that enables free movement where group gathering can take place, as well as the different materials and manipulative that are easily accessible to children in the different learning areas in facilitating their knowledge. But however not only that, but as well as decor size which pertains to using child size toys, tools and furniture in the classroom that eliminates children from asking for assistance from adults, as well as allowing them to feel empowered by not requesting of their help. In providing a stimulating environment like the one that was now described would allow children to actively participate in their learning. This is so because the surroundings therefore cater for â€Å"appropriate ways in developing the vital skills, the knowledge and a positive attitude to learning in the individual needs of each child. It is based on â€Å"guiding children to observe, question, discuss, listen, manipulate, feel, investigate and develop the ability to think creatively and independently. This is defined as Active Learning. In discussing the importance of the active learning environment above which includes the inside and outside areas, classroom design as well as decor size that promotes active learning, this paper would now focus on one such area that is assessed in the internal environment, meaning a learning centre that needs to be enhanced, as well as strategies used for improvement to reflect my curriculum goals. Description of the Learning Centre that needs to be Improved While children were in the indoor setting of the classroom I took time to sit and observe what exactly was happening at each of the different centres. While monitoring I noticed that most of them were at the diverse learning areas excluding the language centre which had only about two (2) children who took a short amount of time interacting within that area. The other centres were very attraction as they had many tangible objects that children can interact with, whereas the other had old objects that were very unattractive and discoloured. Most of the materials were posters that were stuck to the wall which were there for a very long time, in turn making it appear distasteful and unappealing. In the language centre it therefore created a barrier that enabled children to further promote their language development as there were an insufficient amount of materials that catered for it. In addition, that learning centre did not cater for the children as it did not promote active learning, because as stated earlier when a centre has materials and manipulatives that are easily accessible to children it therefore facilitates their learning as it guides them to observe, engage and grasp different concepts in a simpler way. But however, there were no materials that held the attention of the children that they can become involved with; hence it developed a barricade for the active learning process to take place. When comparing the centres I have found that this is a situation that needs to be put back into working order immediately, because â€Å"language is an important skill that allows a person to communicate. † (Brannagan, 2010). It is a significant skill that is crucial in a child’s life as they use it to adequately exchange information with others in a meaningful way, as well as understanding the uses of reading and writing and becoming successful early readers and writers as it determines a successful future for them. In contrast, if this particular skill has a delay it can create complications in communication with others. This therefore can build frustration within the child since it may lead to miscommunication about what he/she is trying to convey. This is why it is important for me as an educator to address this matter quickly, so in turn children can have the opportunity to interact within that said learning centre and not only in the others, as they would gain better knowledge by coming into contact with materials and experiences that are provided for  them by adults, hence making it easier to make sense of the world around them, as well as influencing their rate of growth. This process is referred to as The Constructivist Theory in which the philosopher Jean Piaget believed that children’s learning is an active process where there is interaction between the person and the environment. This improvement of the Language Centre would be effective as it will continually provide active learning within all the centres in the classroom without the segregation of one. My Curriculum Goals within the Language Centre As stated by the National Early Childhood Care and Education Curriculum Guide in the strand Effective Communication â€Å"language and literacy play a critical role in the development of children’s thinking, learning and communication. To develop into successful, contributing adults, children must learn to be effective communicators and masters of their official language. † (Ministry of Education , 2005) With this being said my curriculum goals within the Language Centre are taken from the National Early Childhood Care and Education Curriculum Guide. The goals are as follows: ? A growing awareness that speaking is an effective way to communicate thoughts, ideas and views. ?A growing awareness that print (common signs and symbols) conveys meaning. ?An increasing understanding of some symbols, language patterns, letter sound relationships to predict, confirm or make meanings from using their hundred languages, which includes multimodal texts. ?Develop ways to experiment with conventional letters, word signs and symbols to convey meaning. ?Understanding of the relationship between letters and sounds. Develop ways to explore how symbols and written and visual texts are used to communicate meaning. ?The ability to derive and convey the meaning of common signs and symbols (exit signs, area labels etc. ) in the various environments (school, home, community. ) ? A love for listening to and retelling familiar stories, as well as a desire to â€Å"read† on their own. Learn new vocabulary and extend language to communicate and negotiate ideas and plan for activities. Strategies used for Improvement in the Language Centre Letters are all around us! Therefore using environmental prints stuck to the wall in the language centre such as signs, labels and logos can be of great assistance in accomplishing some of my stated goals in developing children’s reading skills. This was stated by Colorin Colorado as an influential method in making the connection between letters and first efforts to read. It discusses how adults can make these techniques interesting to a child’s learning in talking about letters, words and print. The article suggest that in taking advantage of cereal boxes, as they are colourful to facilitate learning in which they can request for the child to find the first letter of his/her name on the box which assist in letter recognition as well as when going on a car trip. This results in children making the explicit link between letters and sounds. Another strategy the article further suggests that can be utilized, is about the use of technology in taking digital pictures of signs such as â€Å"exit† or â€Å"do not enter† to create a book for children to promote his/her reading skills. Environmental print provides lots of opportunities for kids to interact with letters, sounds, and words. † After reading â€Å"Colorin Colorado† 2010 it is concluded that not only can you facilitate children’s learning in the classroom but using the environment prints that surround us everyday can be of grand assistance. As stated by the U. S Department of Education 2011, Phonological Awareness and Training assist in the development of preschool language and literacy. The article defines Phonological Awareness as the ability to detect or manipulate the sounds in words independent of meaning whereas phonological awareness training is the means of involving various training activities that focus on teaching children to identify, detect, delete, segment, or blend segments of spoken words (i. e. , words, syllables, etc. ). In the language centre I can provide picture cards along with letter cards as well so that children can make the distinction between sounds and their letters as they are able to match the letter sound card to their pictures. Other materials may include ABC books, magnetic letters, alphabet blocks and puzzles as well as alphabet charts. It has a positive effect because it’s easier in learning alphabet letters as well as the letter sound knowledge that enables them to add letters together to form words and in turn add words together to form sentences; in addition it also provides the knowledge of print awareness and early reading abilities; Incorporating Interactive and Dialog Reading declared by the U. S Department of Education 2011 refers to the adult reading stories to the children. When teachers repeat the reading’s of favourite books it enables children to become familiarized with the books that will allow for independent reading as well as utilizing different techniques to engage children in the text, while dialog reading is the term used when the adult and child switches roles where the child now becomes the storyteller and the teacher the listener and assistance of the child. Dunst, Simkus and Hamby 2012 says â€Å"Engaging young children in retelling stories read to them by parents or teachers is a strategy that is often used to promote story-related comprehension and expressive vocabulary. This article similar to the one mentioned above suggest that in reading and repeating stories to the child or a small group of children and therefore engaging them to retell the story in their own words results in the expansion of ideas and their imagination. This becomes effective because Interactive and Dialog Reading assist in oral language and vocabulary development as the teacher may ask open ended questions in engaging the child in verbal elaborations which allow the child to gain knowledge about the meaning of spoken and written words and the development of comprehension skills which caters for early literacy and language development. To further endorse these skills in the language centre that is significant in improving and supporting literacy development the materials that would be provided are lots of good child friendly books that are attractive and prints that deals with class activities e. g. helper charts, toy shelf labels, as well as charts that display good habits etc. Apart from all those strategies mentioned above this one takes a different course. This article written by Howard Phillips Parette talks about the acquistion of Phonological Awareness and Alphabetic Principles through the use of Microsoft PowerPoint. It declares that through Microsoft PowerPoint it can facilitate a child’s phonological awareness because teachers can modify such features such as colour, pictures, sounds, animation, slide design and slide transition. This promotes the acquisition of reading skills and fluency. Whereas, alphabetic principles also known as phonemic orthography which refers to relationships between letters and their associated sounds help young children develop letter-sound correspondence. Using the techniques through technology enables the promotion of comprehension skills, the understanding of the concepts about print as well as the facilitation of vocabulary development. This article is critical as it shows how to assist children in identifying letters and sounds through the use of technology. In being educated about how to incorporate technology in teaching children the acquisition of these skills, I would therefore try my utmost best in providing a computer in the language centre that would be most available to the children, as well as undertaking that strategy of how to teach the children phonological awareness and alphabetical principles on that such computer. How does the Active Language Centre Created reflect my Curriculum Goals? When assessing the language centre before I did my creation it was evident that there were no signs of my curriculum goals, mainly because of the lack of attention I gave to that particular centre and the insufficient amount of materials that were provided to the children in classroom. But however, now when comparing the centre from how it was before to this very moment, I can observe that my curriculum goals are off course reflecting. The reason for this is because it is more attractive in the eyes of the future members of society, as well as the materials that are presented to them mirrors my goals. The materials that were mentioned and described earlier above and that would be offered to them facilitates the particular skills that would be met in the declared goals and that are of great importance to the children, as well as the teacher learning strategies that were undertaken in further endorsing and accomplishing them. Limitations and Innovations In implementing the strategies that were discussed earlier, there was off course one (1) obstacle that was preventing me from accomplishing my entire task. But luckily, there were more innovations than limitations presented. They are as follows:- Innovations – all this were possible with the help and the support of the parents ? I was able to provide lots of books in the language corner that were incredibly attractive to the children. ?The magnetic letters, some puzzles along with many beautiful charts. ?Labels ?Alphabet blocks Picture cards ?Letter sound cards ?Environmental Print e. g. (signs, logos etc. ) ?Together with the children we were able to create the book that includes the different environmental signs. Limitations ?The strategy that was very different from the others which was the incorporation of the computer into the classroom was unable to accomplish due to the expense that it would have implanted. It was hard to achieve, but however after sometime we would be able to achieve it to facilitate the children’s learning. Conclusion In discussing the strategies above that I have undertaken in enhancing the Language Centre in my classroom in reflecting my goals, it has enabled me to realize how unique this learning area is to the children in the environment and to there future. When adults create rich language and literacy environments with the appropriate materials, manipulatives and teacher learning strategies to further endorse the important skills, it boosts the child’s vocabulary along with the use of language, which in turn increases their likelihood of future success.