How to Effectively Target Content for Millennials

By: Chris Reid, Account Manager Millennials are an increasingly important market for businesses to reach. With buying power expected to surpass $2.45 trillion worldwide this year, it’s vital that your content marketing successfully engages this audience so you can get more attention and more sales. But reaching this demographic is a challenge with its huge diversity and different preferences compared to other generations. To add to this challenge, a recent survey found that 84% of millennials do not like traditional advertising making it a less than optimal tool for marketers. However, with a solid product and a well-devised content marketing strategy, this demographic can become a very lucrative market for businesses. Here are three tips for effectively reaching millennials with your content. Be Authentic Millennials are most likely to engage with and buy from companies that they trust and they feel share their values. Content is a great opportunity not only to showcase your expertise in your area, but also to show the people and personality behind your brand. You’ll have the most success with content that is not a hard sell, though it can be related to what you sell. Keep your tone conversational and straightforward. Create Unique and Inspiring Content Millennials like to be the first to read and share interesting and valuable content with their networks. In turn, their friends are much more likely to like your content if it is shared by their friends and contacts. Millennial social media users are 3.6 times more likely to share content and are 2.3 times more likely to click back on content shared by their peers. This means your content has to be unique, well researched and relevant so that it’s sharable. Content that incorporates graphics and videos are particularly effective. Keep in Mind How They Read Your Content Many millennials don’t even remember not having Internet access. This means they’re very comfortable to shop, do research and buy online. In fact, millennials spend an average of 25 hours a week online, much of this on their mobile phone. Make sure your website and content are mobile friendly to maximize the traction you get. Takeaway Content marketing towards millennials requires a different approach than traditional efforts. The way you communicate is critical, so as a marketer, you should be constantly monitoring how much of your audience is engaging with your content, and testing to see what you could do to get better results. Content marketing not only drives traffic from search engines, but it gives your business a chance to show its personality (and how it differs from the competition), and that is a very impactful marketing tool. Take advantage of the expert content writers at Constant Content.

biography on Lady Diana essays

biography on Lady Diana essays Diana, Princess of Whales, formerly Lady Diana Frances Spencer, was born on July 1st 1961 at Park House near Sandringham, Norfolk. Lady Diana was educated first at preparatory school, Riddlesworth Hall at Diss Norfolk, and then in 1974 went as a boarder to West Heath, near Sevenoaks, Kent. At school she showed a particular talent for music, as an accomplished artist, and dancing and domestic science. She won the schools award for the giving maximum help to the school and her school- fellows. She got married to Prince Charles at St. Pauls Cathedral in London on July 29th 1981, in a international televised ceremony. Lady Diana had two sons. Prince William Arthur Phillip Louis, and Prince Henry Charles David. In December 1992 it was announced that the Prince and Princess of Whales had agreed to Lady Diana was so involved in the official duties of the royal family. Although Lady Diana was renowned for her style and was closely associated with the fashion world, patronizing and raising the profile of younger British designers, she was best known for her charitable work. During her marriage, the Princess was president in over 100 charities. Lady Diana did much to publicize work on behalf of the homeless and also disabled people, children and people with HIV/Aids. In December 1993, the princess announced that she would be reducing the extent of her public life in order to combine a meaningful public role with a more private life. Lady Diana visited many countries including Germany, U.S.A, Pakistan, Switzerland, Hungary, Egypt, Belgium, France, South Africa, Zimbabwe and Nepal so she can help other charities. The Year before he death, Lady Diana was an active campaigner for the ban on the manufacture and use of land mines. In January 1997 she visited Angola as part of h ...

8th amendment Research Paper Example | Topics and Well Written Essays - 500 words

8th amendment - Research Paper Example Here, courts need to look for factors on how to change the standards of the community and also come up with the independent evaluation if the statutes are reasonable. For instance, in the case of Furman V. Georgia, the jury invalidated the death penalty regulation at that time because they constituted the unusual punishment and cruelty against the eighth amendment. The eighth amendment is an American amendment that bars or prevents the government from practices that may result in the violation of the freedom of people (Smith, 2010). It prevents the government from imposing cruel and unusual punishment such as torture and excess bails and fines. This amendment was adopted as early as 1791. Death sentence is a practice of the state where people are sentenced to death due to the magnitude of their crime. It is also commonly referred to as capital punishment. Overtime death penalty was not highly considered as a violation of this amendment. There were no vivid cases that had been presented there before to show the brutality of the death sentence and how it imposed cruel and unusual punishment to people. This was until 1972 when a United State Supreme Court decision called the Furman v. Georgia was ruled. The case had to be presented by three black men including Furman who had to be sentenced to death. In this ruling, the court declared that the death penalty violated the eighth amendment. However, the court did not view the death penalty as a cruel and unusual punishment. The case led to a de facto moratorium on capital punishment. The court argued that the manner in which the death sentences were being imposed was capricious. People were being sentenced to death in an erratic manner. However, this ruling by the court was not taken well by the country. People argued that there are some crimes whose best solution was a death sentence. In 1976, the court reviewed the case due to statutes presented by

International business law Assignment Example | Topics and Well Written Essays - 2500 words

International business law - Assignment Example In civil proceedings the wronged party has the sole discretion to pursue his rights, make a compromise or, if he so wishes, fail to bring proceedings or even discontinue proceedings in the course of the trial of a case. The case of Donoghue v Stevenson which falls under the law of torts and is part of civil law is a good illustration that civil law is meant to uphold the rights of individuals. A friend of Mrs Donoghue ordered an opaque bottle of ginger beer (intended for the consumption of Mrs Donoghue) in a cafe in Paisley. Having consumed half of it, Mrs Donoghue poured the remainder into a tumbler. The decomposing remains of a snail floated out. She claimed to have suffered from shock, fell ill with gastroenteritis and sued the manufacturer for carelessly allowing the drink to be contaminated. The House of Lords decided that the manufacturer was liable for Mrs Donoghue's illness. Criminal proceedings, on the other hand, are meant to enforce law and order in the interests of the co mmunity (Brody et al 2000), generally by punishing the offender. Proceedings are usually undertaken by the Crown, although private prosecutions are possible but very rare, and once started can be discontinued only by the Attorney-General. On the face of it, a civil offence is a wrong against an individual, whereas a criminal offence is a wrong against the community, but such a line is difficult to draw. The intention of the criminal law is to ensure that every citizen knows the boundaries of acceptable conduct in the UK, for example it is clearly unacceptable conduct to steal from another individual – thereby it is necessary to have the criminal law of theft under the Theft Act 1968. This clearly applies to other criminal offences such as murder and rape. The wrong is against the society. A breach of the criminal laws imposed by society will be seen as a wrong against society as a whole. Therefore if the boundaries of acceptable conduct in the UK have been exceeded by an indi vidual and that individual has been caught they will face prosecution by the state and will receive appropriate punishment such as a fine, imprisonment or a community sentence. References Brody, David C.; Acker, James R.; Logan, Wayne A. (2000). "Introduction to the Study of Criminal Law". Criminal Law. Jones & Bartlett Publishers. ISBNÂ  0-8342-1083-5 Donoghue v Stevenson ([1932] A.C. 532, 1932 S.C. (H.L.) 31, [1932] All ER Rep 1 Evaluate the role of common law and legislation within the English Legal System Common law Common law is based largely on judge-made law (law developed through decisions by judges necessary to decide cases brought before them or case-law) The development of case-law still remains an important source of law. A statement of law made by a judge in a case can become binding on later judges and can in this way become the law for everyone to follow. Whether or not a particular pronouncement (technically called a precedent) by a judge sitting in court when decid ing a case does become binding (according to the doctrine of "stare decisis" - stand by what has previously been decided) on later judges depends on two main factors: The pronouncement must be made by a court of sufficient seniority. Basically, judges at the lowest tiers of decision making (often called courts of first instance), are not allowed to issue binding precedents. The pronouncement

How leadership can be pivotal to creating high performance clinical Essay

How leadership can be pivotal to creating high performance clinical teams - Essay Example From time immemorial, the success or failure of an organisation or any other human activity depends on the role, the leader plays. The leader is the one who can lead humans under him/her to ‘heaven’ or ‘hell’. If the leader follows a set of traits he/ she can ‘sprinkle’ success on many lives, including the workers in his/her organisation as well as other people who are under their care. A leader will normally take over or preside over or manage an existing organisation. That is, the building or recruiting of the ‘group’ of workers as well as the installation of infrastructure, set up etc, would have already taken place, with the leader only leading and managing the organisation and servicing the people or customers. This job of taking an existing set up and managing it, brings in set of challenges, which can be taken care by formulating certain strategies or solutions. That is, challenges can be overcome by the leaders themselves by implementing the various leadership styles according to the situations and needs. Leadership is considered as the art of motivating and leading a specific group of people to function in a certain optimal way, to achieve the set targets. A competent and able leader can actualize an apt working environment for the employees including nurses in a healthcare setting, according to the needs to the situation. Needs of the situation in the sense, in an organisation the situations, targets and even the obstacles will not be the same. Each day organisations including health care organisations would need to set new goals, face new challenges and so initiate new processes. A leader consciously or unconsciously adapts any one of the leadership styles according to the processes or situations. Then with the adapted and relevant leadership style, the leader can adjust the employees to the new processes. Leaders

The Role of Technology In HSBC

The Role of Technology In HSBC HSBC is known as one of the largest financial and banking services industries in the global background. Background HSBC know largest industries in the global financial and banking services as a. The company is headquartered in London and has an international networks which composes of over 10, 000 offices in more than 82 states and territories within Asia-Pacific Region, Europe, United States of America, Africa and Middle East. HSBC Holdings Plc are regarded to have around 200,000 shareholders in over 100 nations as noted in listings in countries like New York, Bermuda, Paris and Hong Kong. HSBC Holdings Plc, the company is located in east London and an international network which composes the mid 10, 000 offices and more than 82 African states and regions within Asia Pacific region, Europe, United States of America are , counting the 100 countries around 200,000 shareholders in countries such as New York as mentioned in the listing, Bermuda, Paris and Hong Kong. Because of the globa l network connects by the implementation of advances technology like the internet and information communication technology, the company has been able to provide an intensive range and reach of financial services which includes commercial banking, investment banking and market personal financial services, and other banking and financial products and services. The business philosophy of HSBC gives important to values and principles in all aspects of everyday living. Because of the global network communications and information technology like the Internet by following links to technology development, corporate and other, has been to provide services worth an extensive range financial and personal financial services to reach including commercial banking, investment banking and markets, banks and financial products and services. HSBCs business philosophy in all aspects of everyday life and gives the principles of values is necessary. INTRODUCTION OF HSBC: HSBC Introduction: HSBC is one of the largest banking groups in the world today. HSBC todays worlds biggest banking group is one. It has been ranked fifth largest company in Forbes Global 2000 and the third largest banking company as well. Forbes Global, the company in 2000 was ranked fifth largest and third largest banking company as. HSBC head office is located in the HSBC Tower in Londons Canary Wharf. HSBCs head office tower in Canary wharf London, HSBC is located. The HSBC group is named after its founding member, the Hongkong and Shanghai Banking Corporation, a bank established by, a Scot, to finance British trade in the Far East in 1865. Member HSBC Group is named after its founder, Hong Kong and Shanghai Banking Corporation, a bank founded by a Scot, in the 1865 Far East Finance business in the UK. HSBC has about 10,000 offices worldwide with 232,000 employees in 76 countries and territories. HSBC regions and 76 countries with 232,000 employees worldwide with about 10,000 offices. With its 110 million customers worldwide, a total of 16.5 million are e-based. 110 million from its worldwide customers, a total of 16.5 million is based on E. HSBC has really proven that it is The worlds local bank. HSBC has proved that it really the worlds local bank. The bank is the second largest corporation in the world in terms of assets. Bank assets in the world of words is the second largest corporation. It reports its results in US Dollars since 80% of its earnings come from outside the UK. This revenue comes from outside the UK in the U.S. results reported 80% of the dollar. Nearly 22% of its earnings comes from operations in Hong Kong. Before moving the headquarters to London in1991, it was headquartered in Hong Kong. Approximately 22% of the revenue operations in London, Hong Kong Kong headquarters before arrival. in1991, was located in Hong. Has the organization restructured recently? Recently reorganized company? If yes, why? 1) If yes, why? If no, why not? 2) If not, why not? What have been the consequences? 3) What results have been? Would most complex, large organizations have several functional grouping approaches? Does this matter? 4) is the most complex, large organizations view is planning several work groups? What? HSBC is a public limited company incorporated in England and Wales. HSBC Wales, a public limited company incorporated in England. Headquartered in London, the HSBC group operates in five regions: Europe; Hong Kong; the rest of Asia Pacific; including the Middle East and Africa; North America; and South America. Located in London, HSBC in five working groups in the region: Europe, Hong Kong, the rest of Asia Pacific, Africa and the Middle East including, North America and South America. The entities in which form the HSBC Group provide a comprehensive range of financial services to personal, commercial, corporate, institutional and investment, and private banking client. To more easily promote the Group as a whole, HSBC launched a campaign to differentiate its brand from those of its competitors by describing the unique characteristics which distinguish HSBC, summarized by the words The worlds local bank. A wide range of financial services for private corporation, as, commercial group s and investment institutions, and private banking clients. Promoting more easily provided in the institutions which form HSBC Group, HSBC brand difference between the start of the campaign for HSBC prominent features unique compared to those defined by, Proceedings of the words from The worlds local bank. Through the years since 2004, HSBC has gone through a lot of changes. Years since 2004, HSBC has gone a lot of changes. In 2004, the Bank of Bermuda joined the Group and minority stakes were acquired in Indias UTI Bank and Chinas Bank of Communications Ltd. In the UK, HSBC bought the retail financial services arm of the Marks and Spencer Group. In 2004, Bank of Bermuda joined the group and a minority stake in UTI Bank was acquired by India and China Bank of Communications UK Limited, HSBC group brought signs and Spencer retail financial services arm. The HSBC brand was adopted by its Mexican subsidiary, GF Bital, early in the year and in September the majority of the banks North American businesses, including Household International, were united under the name HSBC North America. HSBC North American brand business September of the majority of banks was adopted by Mexico, equipment and years GF, Bital skin, including Household International was the United Nations under the name HSBC N orth America. ROLE OF TECHNOLOGY HSBC: HSBC role of technology: Modern information technology (IT) is understood to be the result of a meeting between modern digital computing and communication technologies. Modern information technology (IT) and computing the modern digital communication technologies between the outcome of this meeting is to be understood. The significance of IT is as the core of an Information System which consists of a series of interactions between people, data, hardware and software, organizations and their social environment. The importance of this , is a foundation of information system which the social environment and their organization consisting of a series of conversations between people, data, hardware and software. Information and its connected technologies are now so vital to business success that information is regularly regarded as an independent issue of invention on a same level with capital, land and labor. Information and technology vital to business success now that information with the investors and workers, the level of invention on a routine matter as an independent count. In the twenty-first century every business manager must understand the role which information technology plays, not only in their organization but also in the wider society, within which their organization must compete. Competition, the twenty first century will be all business on their organization and understand the manager role should not information technology plays in society is widespread, organized them. A full understanding of information technology is impossible without considering its communication with the social world in which it has developed. A complete understanding of information technology has developed the world it is impossible without considering the social communication with him. Computer professionals who are ignorant of the social, political, and economic political aspect of their work are fated to be the put up of decision-makers who are. Computer professionals who work with them are ignorant, political, economic and political factor is social tolerance are lucky by which decision makers. In the real world a frequent cause of the failure of IT projects is an overlook of the human (including managerial and organizational) factors at work. No business or computing professional can, therefore, ignore the softer elements in Information Systems, which paradoxically, often prove the hardest to get right! Failure in the real world because of her projects is a continuous work in an organization), including the management of human factors and pass, any business or computing system, therefore, ignored information about business, can elements in Medium which, unlike, most of the right to prove the most difficult to achieve! THE COMPUTING ENVIRONMENT: computing environment: Linking together definitions of information and technology from the Shorter Oxford English Dictionary, information technology means the systematic study of the industrial arts relating to the communication of instructive knowledge. Adding information with praise and English Dictionary Oxford technology from small, information knowledge of technology communication education means related art industrial training conducted. This definition includes studying printing, or, for that matter, smoke signals. Included in this definition, studied printing or, for that matter, smoke signals. However the general usage today, is more like the definition employed by (1988,) the application of computers and telecommunications to the collection, processing, storage, and dissemination of voice, graphics, text, and numerical information. However, general use today, storage is much appreciated by this work (1988, applied for) of telecommunications and computer storage, processing, and dissemination of s ound,, text, graphics, and numerical information . One famous development in recent years has been the convergence of communications and computer technology, with both becoming intensive users of data embodied in binary digital form and processed by microprocessors on silicon chips. Popular in recent years on developing a silicon processed by microprocessors and chips is in binary form with digital technology, computer and communications convergence was embodied both figures to be intense users. Therefore IT is normally used in the broad modern sense to encompass both computing and telecommunications technologies. In some books, IT is used more narrowly to refer principally to computing and ICTs to refer to information and communication technologies more generally. So this is the sense commonly used in modern comprehensive coverage of both computing and telecommunications technologies. Some books, usually it is used more narrowly refer technology and communications and for basic computing and information refer to the ICTs. If we consider the industrial and commercial implications of the employment of the new information technologies then we must take on board that the computer is a general purpose machine which mechanizes human brain-powered operations just as the Industrial Revolution mechanized human and animal muscle-powered operations . If we then consider the implications of new information technology jobs industrial trade and we must take on board power operation is a general purpose computer machine machine revolution muscular man and animals mechanizes the human brain only industrial strength operation. The impact of such a broadly applicable technology is inevitably widespread and far-reaching. Broadly applicable technology and its effect on reaching such a broad and excesses, yet. Computers have become a pervasive technology applied in all sectors of life, including industry, commerce, government, education and leisure activities. Computers have become leisure activities, and education, trad e, expanded a government, technology apply to all areas of life, including industry. For businesses, information technology is only a means to an end which is the use of knowledge to make and implement commercial decisions. For business, information technology, only a means to an end which is used in the decision to apply knowledge and trade. Efficient organizations require established systems to enable them to make the best possible decisions in the situations they are likely to meet. Organizations need to establish efficient and meet the systems potential to make the best decision possible situations are worthy of them. Thus an organizational information system should collect data, analyze, and present this as useful information that can be retrieved as the basis of expert knowledge at the point of decision. Thus, an organization information system should sum data analysis, and present it as a benefit that information can then decide based on expert knowledge. Once decisions are made they must be passed on to those who implement them, carried out, and the success or failure of the operation monitored. Decisions are carried by them for what they passed on, and success or failure of the surveillance operation outside a bar. Increasingly decisions can be automatically implemented using the technology, thus enabling organizational objectives to be achieved with maximum efficiency. Increase can be determined using techniques applied automatically, thus enabling organizational objectives with maximum efficiency can be achieved. DAY TO DAY BUSINESS: Business Day Day: Achieving Competitive Advantage to gain competitive Four alternative strategies for achieving competitive advantage: doing it better, marketing it better, doing it differently and making yourself indispensable. Better marketing, better four alternative strategies to achieve competitive advantage for doing, (it, are different and need to make yourself. Doing it better. First, the customer may be brought to think that your firm is doing the same thing better in some way than others either the product or service is better than others, or it is as good as others and produced more cheaply, or perhaps it is delivered more conveniently to the consumer. To do it better than before. , Customers may take more than cheap products that your firm is better at talking about what others some way either service or product is better than others or that, is as good as others, Or maybe it was more for the convenience of users is. The obvious way to do this is to deliver a better, cheaper or more convenient product. A higher specification product (eg a more durable one) can be produced to higher quality standards (eg fewer defective goods sold), with better production methods or cheaper sources of supply than competitors can find. Clear that the way to deliver more products feature a better, or cheaper.) A durable high specification products (eg goods at a cheap multiple, for example) can be produced (sold cheaper or higher quality standards, better production methods with more than competing sources of supply can find. The same product or service can be delivered to the door of consumers on demand rather than forcing them to wait for or collect the product. the product or products and services together to force them to wait to but the door may be asked to deliver users. Thus more sales and / or greater profits can be achieved. thus more sales and / or can benefit from. Marketing it better. On a suspicious note it must be sharp out that an other is to prove to your customers that they are getting some or all of these advantages without necessarily delivering them. Note that better marketing should be a quick one out of another dilemma that required them to prove the benefits without doing it all, or that your customer. A large sales or marketing effort may, to a degree, be a alternate for lead in the actual product. In the long term, though, it is probable that consumers in most markets cannot be fooled indefinitely. A big, try a degree in marketing or sales can, in fact led to product an alternative indefinitely long. In the term, though, is a fools also possible that users can not market the most. But, in any case, it must be said that many excellent products have failed to sell because the consumers did not know about them. But, no matter, they should be said about that many users did not know that the best selling product due to failed. In many cases effective brand management of a good product or service can effectively create a demand for, say, Coca-Cola which is different from the demand for soft drinks. In many cases very effective product or service brand management for a soft drink can effectively create a demand for, say, Coca application is different from the cola. Producers can create a sort of monopoly by establishing a difference between their version of the product and other versions. Manufacturers of other products and prescription versions of the difference between them established by a kind of monopoly can be. Doing it differently. An other strategy to achieve competitive advantage is to innovate, as we touched upon under the heading of intellectual property. Different from doing so. Another strategy to achieve competitive advantage to innovate, as we are touched upon the intellectual property under. If your product really is different in kind to the competition then a substantial competitive advantage may well result. If your product is different and in fact, how much competition competitive advantage may well result. Your new product will certainly be protected from competition by a time-lag before your competitors can invest in the necessary plant or skilled personnel to produce the new product. Will your new product to compete with a lag time necessary to secure required before products can your competitors or efficient investment in new staff ready to plant. You will probably generate a marketing advantage through being first in the field including free publicity in the media and per haps identification of the product with your brand name. You may benefit by creating a marketing area is being the first including the independent media and media in the name of their products with brand identity might. Additional protection may be available under patent law, design right and copyright. Additional security can be copyrighted and available right under design patent law. Making yourself indispensable. A more delicate strategy is to attempt to engineer a situation in which your service or product is taken for granted. Must make your own. A more delicate strategy is taken for granted is to engineer products or service status for what you. The customer does not stop to make comparisons but automatically re-orders your product or service. Customer service or product comparisons do not stop automatically re-order your. An example might be book or record clubs automatically delivering the current choice of the month. For example, maybe a month book club or record supply current selection automatically. At one stage IBM were happy to accept the myth that no one ever got fired for buying IBM. Corporate clients employees were trained in IBM technology, their managers were offered upgrades on existing equipment on favourable terms, and the effort required to move out of an assumption that the next generation of equipment would also come from the Big Blue was c onsiderable. An IBM platform for buying IBM was happy to accept the analogy is true that nobody ever got fired needs. Corporate clients employees were trained to IBM technology, according to upgrade their existing equipment manager had been offered terms, and was enough Blue moved to think that a big next generation equipment is coming too. SOCIAL ASPECT: social aspects: HSBC is being affected by the situation of the society in which they are operating. Along with this, HSBC tries harder to make sure that each society is given equal chances to take advantage of the resources given by the organisation. Work that is being affected social situation, with the HSBC HSBC tries hard to ensure that the organization provide to take advantage of every resource for society is given equal chances. The company hold fast to having good reputation and relations in the society that they belong. They hold fast to the companys good reputation and relationship that society. As you approach retirement you have hopefully created a retirement plan sufficient to maintain your lifestyle. Alternatively, you might look to start easing your way into retirement by working part time. As you near retirement, your life you hope to maintain adequate to create a retirement plan. Alternatively, you from working part time retirement easy way to start your can see. Your pension will pr obably be your main priority. Its important to think about whether it will be enough to provide income for a comfortable retirement at your desired retirement age. Your pension retirement age is perhaps his main desire. You prefer for a comfortable retirement, provided that income will be important enough to think about it. TECHNOLOGICAL ASPECT: Technical aspects: The appearance of information technology and internet affects how HSBC has been operating in the past years. Information Technology appearance and how the Internet affects HSBC has been operating in the past year. The company adopts different IT / IS systems and used internet to reach their customer all over the world and to know the latest trends in the global business. Different control company T / systems and Internet access in the world to reach their customers and businesses worldwide know the latest trends. Aside from these, the company also uses facilities which helps them improved their productions and operations.

Applications and Reflections in Gestalt Play Therapy: A Case Study Ess

Gestalt therapy is a type of therapy used to deepen our awareness of ourselves. According to O’Connor and Braverman, (2009) â€Å"Gestalt" implies wholeness. â€Å"Gestalt therapy is a process-oriented, experiential therapy that is concerned with the integrated functioning of all aspects of the person: senses, body, emotions and intellect.† Gestalt therapy can be described as process active, experiential work and can help shed light on suppressed feelings by helping us focus our awareness on feelings in the present. In working through negative the client can realize negative behavior patterns that may have become ingrained. Understanding the relationship between what we tell ourselves (bad gestalts) and negative thought processes and can become a part of the healing process. Through this form of therapeutic process, individuals can become better equipped to understand themselves and make better or healthier choices, creating a unity of mind, body and spirit. When Gestalt theory is applied to taking of responsibility for problematic life experiences, the experiential work lies in assisting the client in taking ownership, self-examination, then making choices and resolving difficulties. When theory is applied to a play therapy relationship, the therapist enters into a partnership with the child, in a process where goals focus on empowerment of the child. This process is described in Oaklander, (2011). â€Å"Anger is the most misunderstood of all the human emotions. We tend to think of anger as basically distasteful and abhorrent -- something that we would rather not experience.† Oaklander posits that anger is a direct and unique expression of self, and the basic attempt to defend an inner personal boundary. ... ....47-Other dysfunctions of sleep stages or arousal f from sleep. Retrieved from http://www.icd9data.com/2011/Volume1/290-3 19/300-316/307/307.47.htm Kalff, Dora. (2003) Sandplay: A Psychotherapeutic Approach to the Psyche. Temenos Press, Cloverdale, CA. Lowenfeld, M. (1991) Play in Childhood. MacKeith Press, London. Miller, A. (1975) Albert Einstein and Max Wertheimer: a Gestalt psychologist's view of the genesis of special relativity theory. History of science; an Annual Review of Literature, Research and Teaching 13 (2): 75–103. Oaklander, V. (1988) Windows to Our Children: A Gestalt Therapy Approach to Children and Adolescents. The Gestalt Journal Press; Gouldsboro, Maine. Oaklander, V. (2011) The many faces of Anger. The Violet Oaklander Foundation, Retrieved from the internet 11/2/2011, from http://www.vsof.org/links.html

Employee Training and Career Development Paper Essay

Every organization has the need for well-trained and educated employees. It is obviously important that the employees are capable of preforming every task that is necessary to complete the organizations goals. The times and industries will change and if we wish for our employees to stay ahead of the game then this is where the importance of training will come in. Employees and organizations will gradually fall behind in skills and training and it is the responsibility of the organization to uphold training, development and career development. Skills and training are imperative to the success of an organization and in this paper the explanation of the role of these things will be explained. The development of employees has the ability to improve overall success of an organization. Training is something that will be ever changing and will be re defined constantly as well as it will be one of the most important part of an organizations strategy. Training must be contributed to by the or ganization by providing tools that will be needed by the employees. Training is something that will be used to guide an organizations productivity, profitability, morale, and work environment. Training also helps an organization stay competitive and better performing than other companies in their perspective fields. Trainings will also have the ability to build team relationships and employee moral, creating a stronger workplace. In order to develop an organization must change what an employee knows, how they work, and even their attitudes toward their jobs, coworkers, manages, and the organization. In a way, training focuses on individual’s current jobs to help them enhance specific skills and abilities in order to perform their jobs (DeCenzo & Robbins, 2007). Development methods vary and should be used wisely committee assignments, simulations, job rotations, seminars, assistants, and on the job training. Employee  development methods techniques that can be developed while on the job. However, there are some techniques that can be developed off the job as well (DeCenzo & Robbins, 2007). Using all of these can reveille different technic about different employees. Revealing different traits about employees can be a very helpful fact to managers. These things will also show the employees what they are capable of and even give them new knowledge, skills, and abilities. This kind of method can provide with a more reliable and comprehensive evaluation of the employee by his supervisor (DeCenzo & Robbins, 2007). Organizational development is very important to organizations because it will tell the organization how they and their employees function as a team. Organizational development strategies can be used to help employees become more committed and more adaptable, which ultimately improves the organization as a whole (â€Å"Organizational Development†, 2012). Organizational development is what employees will see and how they will react to the organization its self. If your employees feel the trust in the organization then the organization will create loyal and hard working employees that will overall create a more effective work place. Human resource management plays a large part in career development by guiding and helping employees succeed to there fullest. Human resource management is tasked with training and keeping up with all new techniques. Also any time the organization acquires new employees human resources is tasked with educating and training those employees in the goals of the organization. Human resources will also be the ones that will set the requirements for all jobs within the organization. Human resource management will attempt to keep everything within the company fair and keep setting the bar for promotion keeping the employees interested in their jobs within the organization. Once I have completed my bachelor’s program and earned my degree the plan is to continue my military career and go on to Officer Candidate School. I wish to be able to lead and care for my Marines with the best of my ability. Troop well fair is one of the most important things to me hence why my focus has been on human resources. Currently in my position I am able to take care of my Marines and am enhancing my career with my education. Employee education and training is very important within any organization and if there needs to be someone to guide employees down the correct path in reaching their own personal goals as well as the goals of  the organization. Career development and employee training is are two key parts to any organization and with out one the other will fail and if both are not running at optimum potential then the organization will slowly decline then fail. References: DeCenzo, D. A., & Robbins, S. P. (2007). Fundamentals of Human Resource Management (9th ed.). Hoboken, NJ: John Wiley & Sons. Organizational development. (2012). Retrieved from http://www.enotes.com/organizational-development-reference/organizational- development-176845

W.E.B. Du Boisâ€His Greatest Contributions to Sociology

W.E.B. Du Bois- His Greatest Contributions to Sociology Renowned sociologist, race scholar, and activist William Edward Burghardt du Bois was born in Great Barrington, Massachusetts on February 23, 1868. He lived to be 95 years old, and during the course of his long life authored multiple books that are still deeply important to the study of sociology- in particular, how sociologists study  race and racism. Du Bois is regarded as one of the founders of the discipline, along with Karl Marx, Émile Durkheim, Max Weber, and Harriet Martineau. Du Bois was the first Black man to receive a Ph.D. from Harvard University. He was also one of the founders of the NAACP, and a leader at the forefront of the movement for Black civil rights in the U.S. Later in his life he was an activist for peace and opposed nuclear weapons, which made him a target of FBI harassment. Also a leader of the Pan-African movement, he moved to Ghana and renounced his U.S. citizenship in 1961. His body of work  inspired the creation of a critical journal of black politics, culture, and society called  Souls. His legacy is honored annually by  the American Sociological Association  with an award for a career of distinguished scholarship given in his name. Illustrating Structural Racism and Its Effects The Philadelphia Negro, published in  1896, is Du Boiss first major work. The study, considered one of the first examples of scientifically framed and conducted sociology, was based on over 2,500 in-person interviews systematically conducted with African American households in the seventh ward of Philadelphia from August 1896 through December 1897. In a first for sociology, Du Bois combined his research with census data to create visual illustrations of his findings in bar graphs. Through this combination of methods, he clearly illustrated the realities of racism and how it impacted the lives and opportunities of this community, providing much-needed evidence in the fight to disprove the supposed cultural and intellectual inferiority of black people. "Double-Consciousness" and "The Veil" The  Souls of Black Folk, published in  1903, is a widely-taught collection of essays that draws on Du Boiss own experience of growing up Black in a white nation to poignantly illustrate the psycho-socio affects of racism. In chapter 1 of this book, Du Bois put forth two concepts that have become staples of sociology and race theory: double-consciousness and the veil. Du Bois used the metaphor of the veil to describe how Black people see the world differently from whites, given how race and racism shape their experiences and interactions with others. Physically speaking, the veil can be understood as dark skin, which, in our society marks Black people as different from whites. Du Bois recounts first realizing the veils existence when a young white girl refused his greeting card in elementary school:  Ã¢â‚¬Å"It dawned upon me with certain suddenness that I was different from the others†¦ shut out from their world by a vast veil.† Du Bois asserted that the veil prevents Black people from having true self-consciousness, and instead forces them to have double-consciousness, wherein they have an understanding of themselves within their families and community, but also must view themselves through the eyes of others who see them as different and inferior. He wrote: It is a peculiar sensation, this double-consciousness, this sense of always looking at ones self through the eyes of others, of measuring ones soul by the tape of a world that looks on in amused contempt and pity. One ever feels his twoness,an American, a Negro; two souls, two thoughts, two unreconciled strivings; two warring ideals in one dark body, whose dogged strength alone keeps it from being torn asunder.   The full book, which addresses the need for reforms against racism and suggests how they might be achieved, is a short and readable 171 pages, and well worth a close read.   How Racism Prevents Critical Class Consciousness Among Workers Published in 1935,  Black Reconstruction in America, 1860-1880  uses historical evidence to illustrate how race and racism served the economic interests of capitalists in the Reconstruction-era southern U.S. By dividing workers by race  and fueling racism, the economic and political elite ensured that a unified class of laborers would not develop, which allowed for extreme economic exploitation of both Black and white workers. Importantly, this work is also an illustration of the economic struggle of newly freed slaves, and the roles they played in reconstructing the post-war south.

Inclusion in an Education Setting Essays

Inclusion in an Education Setting Essays Inclusion in an Education Setting Essay Inclusion in an Education Setting Essay Effective Inclusion Practices David Cooper, University of Phoenix Online January 21, 2008 Inclusion describes the development of services to those with disabilities, while attending classes in a general educational setting. The IDEA mandates that all children regardless of their disability have the right to a free and appropriate education, in the least restrictive environment. Although the IDEA does not require inclusion, the law requires that children with disabilities be educated to the maximum extent appropriate for them.The following interviews reveal the thoughts and ideas of school staff members about inclusion, and how inclusion works in their school districts. A list of professional roles has also been developed (Appendix). Regular Education As a regular education teacher, asking the inclusion specialist about the accommodations, as documented on the IEP, for each student is crucial. Without the proper accommodations for students in inclusion, you are setting them up for failure. Once asking what the specific accommodations are, you need to inquire or research how to best carry out each accommodation.What works for one student will not necessarily work for another student. Especially, if one student is an auditory learner, while another is a visual learner. Each student needs a fair chance at passing inclusion classes. Not only does the regular education teacher need to communicate with the inclusion specialist about accommodations, but also must keep the specialist up to date regarding the student’s progress. By law, the inclusion specialist is to document when the students are progressing or regressing in their academic studies.This process should be done twice per marking period. If the current accommodations are working, then the student may continue at pace. However, if the accommodations are not working or if there is a drop in the student’s grade, then the regular education teacher and inclusion specialist need to go back to the drawing board. This will help get the student back on track, unless there were certain life events that altered the situation. At those moments, other intervention is necessary. Helping a student of inclusion become successful may require some extra work on the teacher’s part.The students in the classroom should not be separated by ability; they should be seated together. The students who are on the inclusion program should not stand out from the rest of the class. This will encourage the students to participate more and feel accepted by their peers. When teaching new concepts or giving the students independent activities, the teacher and inclusion specialist should be walking around to monitor progress. Regardless of student ability, both the teacher and specialist should be helping any student that needs some guidance with the work.The teacher and specialist should not be helping just their’ students. When ownership is seen in the classroom, this makes the class feel divided. For students who may need extra assistance, the teacher or inclusion specialist should provide tutoring once a week or the day before an assessment. Tutoring should be geared toward the students in the inclusion program; however, it should be open for all students to get extra help. Another form of tutoring that is less visible consists of carbon copy paper and a kind regular education student.For students of inclusion who have a difficult time writing notes and listening at the same time, the teacher should give carbon copy paper to one of the oral skilled students to write the class notes. At the end of each class, the regular education student gives the carbon copy to the student who needs the notes. This allows the student to listen more to what the teacher is saying and then read the notes later for clearer understanding. If the carbon copy paper is too awkward or unavailable, then the regular education teacher should provide a copy of pre-printed notes for the student to follow along with during the lesson.For all students, inclusion or not, having an inclusion specialist in the classroom helps when the regular education teacher runs out of ideas on how to explain different concepts. As a teacher, you must provide every opportunity for the students in your classroom to succeed. This may require the concept to be explained three or four different ways until everyone understands. The regular education teacher sometimes has to be humble enough to ask someone else, either another student or the inclusion specialist, to expla in the concept or idea.After each of these accommodations and practices has been met, then the students in the inclusion program have no excuse not to succeed in the classroom. The regular education teacher should not grade the students any differently, when the accommodations have been provided. The accommodations help to put the students of inclusion on the same academic level as the other students. Therefore, they should be graded on the same rubric or value system. Grading them differently is only hurting the student, not pushing them to work harder to succeed.An interview was conducted with Mrs. R. Smith who is a second grade general education teacher at the Dawes Ave Elementary School. Mrs. Smith currently has two inclusion students in her classroom. She finds that it takes a lot of time and patience to design lesson plans and activities to meet the needs of all of her students while keeping to the included student’s individual IEP’s. Mrs. Smith sometimes finds i t a difficult task because of the structured curriculum that she has to stick to. Mrs. Smith states that there are advantages and disadvantages of inclusion.One advantage is that the special needs student is able to socialize and learn with their non-disabled peers. A disadvantage is that an included student usually cannot keep up with the rest of the students. It is her job to ensure that she is helping all of her students to succeed by evaluating her lesson plans, changing teaching strategies, and collaborating with other teachers. Administration Terry S. , an assistant principal in the Plymouth – Canton community school district, supports inclusion and values the role this form of education plays in the educational environment.Terry believes that inclusion not only promotes independence in students with special needs, it promotes a sense of acceptance from peers. This collaborative effort creates a well-balanced classroom that parallels a real-life experience. Terry often finds himself as part of the support group that helps to mainstream special education and general education. He is available for mediation as well as IEP assistance. He is also an integral part of collaborative efforts with the home and school environment (Terry Sawchuk, interview, 2008). Special Education As the Special Education teacher for over 30 years, Mrs. Susan Gregg as seen huge changes in legislation, educational practice, and social acceptance of students with disabilities. When she began teaching, the idea of mainstreaming had not yet come into fashion; and students in special education were all educated in self-contained classrooms where they ate, played, learned, and spent the entire day. Mrs. Gregg is by no means stuck in her ways as teachers with a long working history often are. She is on the cutting edge of RTI (Response to Intervention), follows legislative changes to IDEA closely, researches best practices regularly, and oversees student teachers in her classroom, on a regular basis.Her strong belief is that within the model of inclusion, it is the special education teacher’s sacred duty to make the life of the general education teacher easier any way she can. Mrs. Gregg believes that teachers will have more and more interaction with one another and is of the opinion that the more teachers engage one another in a professional way in the spirit of cooperation and collaboration, the better off everyone will be, be it the teacher, administrator, parent, or student (Susan Gregg, interview, 2008). Paraprofessional Sarah C. s a paraprofessional who has worked in Special Education for nearly seventeen years in both South Carolina and Michigan. She likes what inclusion offers for all students involved. Special education students are included in the general education classroom, and therefore have an opportunity to gain social acceptance with their general education peers. For the general education student, they have an opportunity to socialize with students within special education. They can see first hand that those with disabilities are not social outcasts and can become active, productive members of society, and are not much different from everyone else.The down side of inclusion is that the pace of the learning process is sometimes slowed when there are several special education students. Sarah C. states, This has been a concern for several teachers I have worked with. Although the classroom staff tries to keep on task, occasionally the pace is slowed. Overall, she thinks inclusion has many more positives for all students, because they are learning lessons that are not being taught by the staff members (Sarah Cribbs, interview, January 17, 2008). Inclusion is only successful when everyone involved works together in providing the best education for students with special needs.It is a shared responsibility among administrators, general education teachers, special education teachers, and paraprofessionals. For inclusio n to be successful, a plan of action needs to be in place that includes planning, communication, and support. The plan of action should include the lesson plan, the strategies necessary for the lesson, and the responsibilities everyone involved will carry out. One way the plan of action can be completed is through collaboration among the administrators, general and special education teachers, and the paraprofessional.It is through this collaboration that special needs students will be successful learners in the general education classroom. References Cribbs. , Sarah. (2008). Interview on Inclusion. Gregg, Susan. (2008). Interview on Inclusion. Sawchuk, Terry. (2008). Interview on Inclusion. Smith, R. (2008). Interview on Inclusion. Appendix Professional Roles Regular Education Teacher ? provide appropriate accommodations as required on the IEP ? communicate with the inclusion specialist about the childs progress ? sk the inclusion specialist or administrator for clarification of acc ommodations needed for the student ? provide the student with after school tutoring once a week or shortly before classroom assessments ? continually check with student to ensure comprehension of material/lesson ? encourage the student to participate as much as the other students in the classroom ? provide alternate explanations of material that is not easily understandable ? make sure the students with IEPs are seated in and amongst the regular education students ? prevent seclusion and to encourage equality provide pre-printed notes when necessary ? provide a note-taker when necessary ? grade the childs assessments equally as the other students in the class because accommodations have been provided Administration ? collaborate with regular and special education, as well as parents and support staff ? support regular and special education teachers, especially when a parent is concerned ? offer mediation ? attend IEP meetings Special Education ? support regular education teacher ? r esearch best practices ? understand laws, regulations, and current legislation collaborate with regular education, paraprofessionals, administration, support staff, students, and parents by holding seminars before or after school ? provide IEP’s for all regular education teachers who teach inclusion classes ? develop lesson plans Paraprofessional ? promote social acceptance ? assist with instructing student(s) ? help manage behaviors ? support regular education teacher and special education students ? assist with creating diverse lesson plans ? provide materials and activities that promote differentiated instruction ? help grade papers when necessary ? help give assessments when asked

Getting booked into jail Essay Example | Topics and Well Written Essays - 500 words

Getting booked into jail - Essay Example If the suspect is arrested for, let’s say driving under the influence, breath, urine, or blood test has to be conducted. This process may take some hours before the individual is transferred to be booked in a county jail. The jail system does not have any notice of an individual’s arrest until they are forwarded to the jail for bookings. A communication to the jail in a while after an individual’s arrest may find they still are in the pre-booking processing and not in the jail system yet (Cole 227). Many people are concerned by this kind of delay; the pre-booking stage is routine and necessary. When arrested individuals are brought at the jail facility, go through the intake procedure before being contained in the inmate populace. This process can roughly take from 1 to 6 hours and is involved of the booking process, medical screening and the classification interview (Carlson 47). Instantaneously upon appearance at the jail, the convict is tested for any medical conditions which would need immediate treatment. Another medical questionnaire is done later in the booking procedure to ensure all illnesses that an inmate may be having are properly noted and the facility is able to meet the inmate’s medical requirements. During the booking process every inmate is searched to verify that no contraband is brought into the jail facility. They are fingerprinted and photographed. Their charges and personal information are entered into a computer system, their bail calculated, and a law court date is set. There are inmates who may be eligible to be freed on their own recognizance eighteen hours after booking. Majority of inmates are eligible to be bailed out, and to have access to telephones for bail arrangements through family, friends, or bail agents (Frantz 220). When it is confirmed that inmates are not going to be released on

Profile of President Ronald Reagan Essay Example | Topics and Well Written Essays - 1000 words

Profile of President Ronald Reagan - Essay Example During his term as a president, it was commonly known among the staff of white house that he gave effort in reading fan mails and in his own writing sends letters to them. Before Reagan run for the office, he was the president of the Screen Actors Guild. He became involved over the issue of communism in the film industry. His political views shifted from liberal to conservative (www.whitehouse.gov). His skills helped him gain popularity among people and this is evident when he toured the country as a television host, carrying the idealism of conservatism and becoming its spokesman. As a result, he was elected Governor of California and was re-elected in 1970. Reagan became the Republican President in 1980 and he chose former Texas Congressman and United Nations Ambassador George Bush as his running mate. While announcing his run for the presidency, he was able to communicate clearly his vision by saying, â€Å"At the heart of our message should be five simple familiar words. No big economic theories. No sermons on political philosophy. Just five short words: family, work, neighborhood, freedom, peace†. He won 489 electoral votes to 49 for President Jimmy Carter. Reagan took office on January 20, 1981. Only 69 days later, he was shot by a would-be assassin. But before he allowed to be brought to the hospital, he delivered his one-hour speech. And while on the hospital bed before being brought to the operation room, he remarked to the hospital staff, â€Å"Please assure me that you are all Republicans†. He was able to recover quickly and returned to duty. His wit and grace during the dangerous incident cause his popularity to soar. The president was able to deal with Congress and obtained legislation that stimulated economic growth, control inflation, increased employment and strengthen national defense.   In short, he was able to improve the economy of U.S.A. He cut taxes and government expenditures.